Research On E-marketing Strategy Of NanChang Feiyan Company

The network marketing is along with the rapid development of the Internet and the emergence of an new marketing mode.In the age of information explosion, how to grasp and utilize the network tools for business operation, is the enterprise competitive advantages in the information age, one of the important means.With the arrival of the economic globalization, the domestic smes living environment deteriorating, increasingly fierce competition, and Internet contains unlimited business opportunities, enabling the network marketing to become small and medium-sized enterprise the nuggets and a tool.This paper firstly in network marketing and development paper was analyzed on the basis of the development of NanChang Feiyan company internal and external environment condition. Then the NanChang Feiyan to develop the network marketing company the STP strategy, the paper analyzes the NanChang Feiyan target market positioning of the company is brand type network marketing. Again, this paper puts forward the NanChang Feiyan service strategy, network company network, Internet advertising strategy pricing strategy and network brand strategy. Finally, the paper company network marketing strategy of NanChang Feiyan of the implementation of the security measures:one is focused on product features, use search engines; 2 it is using public network platform, actively carry out no website marketing; Three is to pay attention to new information technology, using a corporate blog marketing; The fourth is to strengthen interaction with customers, develop the database marketing; Five is using IM tools, realize customer base of low-cost expansion; Six is the innovative marketing organization structure, improve the network safe protection level.