Research On Credit Problems And Countermeasures Of E-Commerce In XX Enterprise

In the nineties of last century, E-commerce emerged in developed European and American countries. Specifically, it is based on digital communication network and has modern information technology as its approach. It has changed people’s production mode and lifestyle dramatically. Our E-commerce started to develop since 1999 and has already shown a thriving development scene. According to the China Internet Network Information Center, "CNNIC:the 33rd China Internet Development Statistics Report of January 2014" shows that up to December 2013, the number of Chinese net users reached 618 million, including 53.58 million new net users of the year. Internet penetration was 45.8% and increased by 3.7%, compared with that in the end of 2012. Due to the reason that our Information degree level is not high enough, we are relatively weak in information infrastructure construction, so that have various problems in e-commerce development, such as security, privacy, personnel, taxation, credit, legal and technical issues. Among them, the more prominent is the credit problem in e-commerce.The paper takes a Beijing e-commerce enterprise as the research object, which integrates technology, industry and trade into one, has long-term commitment to be the global semiconductor products agency and distributor, to the electric and electronic products development and project supply and the paper focuses on analyzing the integrity and credibility issue faced by the enterprise in its development and what causes the issue of the company and proposes countermeasure suggestions of the issue on this basis.The study concluded that:(1) the various manifestations of e-commerce credit problems of the company XX:First, credit problems exist in the enterprise agenting the products for the sample pictures are different from what should be in sale. Second, credit phenomena exist in XX enterprise in of e-commerce due to reasons by customers. Third, credit phenomena exist in XX enterprise of e-commerce due to reasons by the third-part logistics. Fourth, credit phenomena exist in XX enterprise of e-commerce due to information security issues. (2) Reason-analysis of e-commerce credit problems of the company XX:First, reason-analysis of credit problems in the subject of e-commerce, such as the imperfect e-commerce credit system, insufficient publicity and mediocre e-commerce technology. Second, the object of the problem of e-commerce credit in XX enterprise e-commerce, such as the integrity of the client of e-commerce is not perfect. Third, the reason analysis of XX enterprise e-commerce credit problems in the third party logistics, such as the low credit of the third party logistics. Fourth, the reason-analysis of XX enterprise e-commerce credit problems in the information asymmetry between the subject and object, such as the problems of information security and information asymmetry. (3) Suggestions for e-commerce credit problems of company XX:First, improve the credit of the subject in the e-commerce of company XX. Second, strengthen the credit of consumers in e-commerce activities of company XX. Third, strengthen the credit of the third-party logistics. Fourth, promote rational e-commerce information symmetry of company XX.In the study conclusion of this paper, the countermeasure recommendations, which aim at the integrity and credibility issue in XX company e-commerce development, have direct reference value to solve the issue of this company, at the same time, have reference value to solve the integrity and credibility problem of our other e-commerce enterprises of the same kind.