Research On Business Transformation Development Strategy Of JS Bank

Influenced by the global monetary policy tightening and the increasing trade friction between China and the United States,China's financial market has entered a period of high volatility.At the same time,the financial supply side reform has entered the deep-water area,and the commercial banks have realized the continuous expansion of the asset scale by increasing the income of intermediary business,which has caused a lot of financial chaos,and the bank's credit capital has been divorced from the real to the virtual,further leading to the difficulty of real economy financing,and the financing cost has become higher.The regulatory authorities have intensively issued a number of regulatory policies,the fundamental purpose of which is to strengthen risk management and control,make up for regulatory weaknesses,and prevent the phenomenon of credit funds from getting rid of the real to the virtual.Strengthening risk compliance management has become one of the most important core work of commercial banks.Corporate business is the most important source of profit for commercial banks,which plays an important role in the development of commercial banks.JS bank's corporate business is facing the phenomenon of weak overall growth.In the face of the dilemma of business development,JS bank needs to find new breakthrough points.Under the premise of compliant operation,it is a major problem for JS bank to keep the bottom line of risk and how to broaden the path of business transformation and development.Based on the relevant theoretical tools of strategic management,combined with the company business experience in JS bank for many years,this paper deeply analyzes the limitations of JS bank after merger and reorganization,weak innovation ability,unclear market positioning,weak risk management level and other reasons,which lead to the challenge of traditional interest margin model,foreign banks and private banks license release There are a series of problems,such as the impact of opening,the rising trend of non-performing assets,the increasing phenomenon of financial disintermediation,regulatory arbitrage violating the requirements of prudential regulation.Using PEST analysis and SWOT analysis,this paper analyzes the urgency and necessity of JS bank company's business transformation and development.At the same time,by learning from the experience of transformation and development of Citibank and Bank of Beijing,JS bank has changed the traditional business model under the premise of corporate business compliance,and explored a way of transformation and development that focuses on the construction of intermediary business brand,green financial product system,high-quality service to the real economy,poverty alleviation of agriculture,rural areas and farmers,and comprehensive risk management system.