Construction Of Training System For Vaccine Sales Force In S Company

Vaccine is a special kind of medicine.It couldn't be advertised on the public media.It is promoted by the vaccine sales representatives,one class of the medicine representatives.They deliver the relevant vaccines and the latest professional information of medical treatment to the medical and health professionals in CDCs and community health service centers.These kinds of sales promoting behavior are not only constrained by the Drug Administration Law,but also regulated by the new Vaccine Administration Law which will be published by the government of the People's Republic of China.Therefore,vaccine sales are different from sales in other industries.It must be in accordance with the law.Professional academic marketing is an inevitable trend in this industry,which means high ability and professional requirements for vaccine salesmen.Salesmen are not only the propagandists and spokesmen of enterprise brand,but also the experts in the field of disease prevention.They are the bridge between enterprises and doctors.Thus,not only for enterprises,including the whole industry,the importance is self-evident.Vaccine is a special kind of medicine.It can not be advertised by mass media.It is accomplished by the vaccine sales representatives(which belong to the medicine representative category)who transmit some relevant vaccines and the latest professional information of medical treatment to the medical and health professionals of CDC and community health service centers.Its sales promotion behavior is not only constrained by the Drug Administration Law,but also regulated by the soon-to-be-implemented Vaccine Administration Law of the People's Republic of China.Therefore,vaccine sales are different from sales in other industries.It is in accordance with the law.Professional academic marketing is an inevitable trend in this industry.Then the ability and professional requirements of vaccine salesmen will be relatively high.Salesmen are not only the propagandists and spokesmen of enterprise brand,but also the experts in the field of disease prevention.They are the bridge between enterprises and doctors.Thus,not only for enterprises,including the whole industry,the importance is self-evident.Through the research and design of S company's vaccine sales training system,this paper not only helps S company's salesmen to improve their skills and meet the ability requirements of the future development trend of professional academic marketing in the industry,but also provides a good sample for the similar enterprises in the same industry,and for those who also need to build or optimize the sales training system.His enterprise also has certain reference significance.