Research On Working Capital Management Of Enterprises Under Diversified Development Strategy

As an important guarantee for the long-term development of an enterprise,working capital has an irreplaceable role in maintaining the operation of the enterprise and resisting risks.The management of working capital is especially important for enterprises.An appropriate working capital management system can help companies balance the relationship between liquidity and profitability,and help enterprises achieve healthy and stable development.Improper working capital management will bury hidden financial risks.As one of the leading companies in China's Internet industry,Baofeng Group proposed a management method of working capital very early.However,when the trend of diversified development spread in the Internet industry,Baofeng Group gradually appeared a shortage of funds,an excessive debt gap,and a decrease in profits.The root cause is that the outdated working capital management method could not meet the capital needs of the Baofeng Group during the expansion stage,which hindered the development of the company.Working capital is related to the operation of the enterprise and provides financial guarantee for various operating activities.When the expansion rate exceeds the speed of capital supply,resulting in no corresponding capital support,the enterprise will fall into a financial crisis.This article categorizes working capital according to different channels in the business process of the company.Here it introduces related theories such as supply chain management and channel relationship management for breakthroughs.It focuses on the combination of working capital management and corporate business.This year's diversified development is a breakthrough point,and its working capital management level under the diversified development strategy is studied.With the gradual strengthening of the state's control over the Internet,Baofeng Group has expanded its business in many fields such as virtual reality and finance,but the development process of projects such as virtual reality is too fast,the funding chain is tight,and there are many problems in the development process.Based on the environment of the Baofeng development group's diversified development strategic layout,this article combines the characteristics of the working capital management of Internet companies and the Baofeng group's working capital structure allocation and management performance,and uses a comparative analysis method to systematically analyze the current Baofeng fund management level of the Baofeng group and explore its role in There are advantages and disadvantages in working capital management,and specific countermeasures are proposed from the aspects of working capital management methods,enterprise development scale,and channel member relations.At the same time,I hope that some valuable experience and inspiration can be drawn from it in order to provide reference for the working capital management of other Internet companies.