Research On The Competition Strategy Of HH Property Management Company

Property management plays a more and more important role in the development of modern social and economic development.It plays a great role in standardizing the working and living order of people in many areas,such as district and office area.Through the management of buildings,common facilities,greening,traffic,public security and other projects within the scope of property management,the whole region is located.In a normal state.With the innovation and development of the property management model,many new rural areas have also begun to try the introduction of property management in order to realize the steady advancement of socialist modernization in China through more standardized management.In this direction,the HH Property Management Company is based on the needs of the market development.We should enhance service awareness,attach importance to innovation and promotion of management concepts,and pay attention to the study of market competition strategy,so as to gradually enhance brand image and enhance market share.It is based on this background that the competitive strategy of the HH Property Management Company is effectively studied.Based on the development status of the HH Property Management Company and based on the theory of enterprise strategic management,the macro environment of the HH Property Management Company and the external environment of the company's internal environment and market competition are analyzed,and the software and other software are analyzed with the help of the SWOT theory.The strategic theory analysis tool has worked out a competitive strategy suitable for the development of HH Property Management Company.The whole content is divided into the following aspects:Firstly,the research background,purpose and significance are analyzed,and the research ideas and contents of this paper are generally shown,and the current research status of the company's competitive strategy at home and abroad is briefly analyzed,and the frameworkguiding role is provided for the analysis of the latter.Secondly,the theory of enterprise strategic management is summarized,mainly including the strategy.The concept,characteristics and basic process of the formation of management provide the theoretical basis and basis for the research of the paper.Again,with the HH Property Management Company as the analysis object and the interview survey method,this paper provides the basis for the follow-up SWOT analysis through the company profile,the management organization form,the development status and the analysis of the existing problems.To find out the problem,and then to analyze the environment of HH property company,including macro environment analysis,Potter five force model analysis and SWOT analysis to analyze the market competition environment that the company faces.Then,the effective formulation and implementation of the HH Property Management Company competition strategy and the quantitative analysis of the public by the QSPM strategic plan matrix.The choice of the competition strategy,after choosing the competitive strategy,formulates the content of the competition strategy,as well as the guarantee measures needed in the follow-up process,such as team building,internal management,corporate culture and so on.Finally,it summarizes the full text,and points out that it is found in the study process.New problems and the new direction of future research.