Research On The Development Path Of E-commerce Enterprises In The Rural Areas Of Guangxi

The rapid development of e-commerce has made it involved in all aspects of life,and the development of e-commerce enterprises in rural areas has become one of the important parts of promoting the development of rural economy.Guangxi's rural population is nearly 30 million,accounts for more than 50% of the population in the whole region,and the rural population is quite large.With the increasing income of farmers,the rural market has been increased,and the development potential of the rural market with good economic base is quite huge.The rural Internet construction in the rapid development and the network terminal-the popularity of mobile phones,promote the rapid growth of the number of rural Internet users,the gap between urban and rural areas is shrinking,and has laid a good foundation for the rural e-commerce market.The government and enterprises in Guangxi attach great importance to this project,the "electricity sub commerce into the countryside" project,"March three" "International electricity supplier Festival","Guangxi e-commerce competition" and so on,vigorously promote the development of rural electricity providers,promote the development of rural economy,speed up the construction of e-commerce enterprises.Comprehensive research at home and abroad shows that China's research is relatively late than Europe and the United States.Foreign countries have relatively better domestic development,and the East is stronger than the central and western regions.According to the relevant information and data in Guangxi area,we know that the development of e-commerce in Guangxi is relatively slow,which has a certain gap with the developed areas at home and abroad.Therefore,in view of the complexity of the information,more truthful and reliable to understand and reflect the development of rural e-commerce enterprises in Guangxi,the development evaluation system model of rural e-commerce enterprises in Guangxi is built on the basis of the research content.The empirical study collects 299 valid questionnaires from Guangxi e-commerce enterprises,collects and analyzes the data with SPSS19.0.It is understood that the implementation of the policies,the weak brand construction,the incomplete construction of the logistics system and the relatively weak infrastructure of the Guangxi rural e-commerce enterprises have restricted the development of the e-business enterprises in Guangxi.At the same time,we retrieve 100 questionnaires from “Nong Pai San Shu” e-commerce enterprises,the results of the enterprise evaluation are obtained by the sample analysis.It is concluded that the evaluation system of the development of Guangxi rural e-commerce enterprises is scientific and objective,and can reflect the development of the rural e-commerce enterprises in Guangxi in a comprehensive way.The characteristics and challenges facing them.In view of the problems existing in the development of Guangxi rural e-commerce enterprises,seven optimization strategies are put forward:(1)Strengthening the top level design of the policy,perfecting the rural e-commerce system and implementing the relevant policies.(2)Vigorously support and accelerate the construction of rural infrastructure.(3)The optimizations of the standardization of agricultural products,the realization of the brand,build the traceability system construction.(4)Pay attention to the introduction and training of e-commerce talents.(5)Improve the rural e-commerce logistics system.(6)To improve the construction of e-commerce platform in the region.(7)Improve the development of rural e-commerce enterprises in the region.