Research On The Development Strategy Of Inner Mongolia Plateau Almond Dew Co., Ltd

In the past two decades,the living standard of the people has improved significantly with the rapid development of the national economy.While the gradual solution of food and clothing to the basic realization of a well-off society,the basic necessities of life to the pursuit of high-end consumption of quality,with the improvement of the living standard,the concept of consumption has changed gradually,and the consumption market has also changed imperceptibly.Diet Health has become a new trend of consumption,in which the rise of health drinks,popular.As one of the fast-consuming industries,beverage presents a wide variety of products,rapid replacement frequency,product homogenization,production enterprises are widely distributed situation.In the fierce market competition,how can beverage manufacturers seize the opportunities in catering to consumer demand,guiding consumer trends,developing specialty products,shaping core competitiveness,etc.,how to make use of the external environment,play their own advantages,create sustainable development momentum,has become one of the important content of enterprise management.The research object selected for this paper is a plant protein beverage manufacturer located in Ordos City: Inner Mongolia Plateau Almond Dew Co.,Ltd..The company mainly produces and sells almond milk,and develops fruit juices,dried fruits,preserves and sea red fruit juices.It has been nearly 20 years since the company was founded,because of the limitation of the region,the extensive management and the small audience of the products,the development situation is not satisfactory,and the stable growth can not be achieved.How to break through the bottleneck of small and medium-sized beverage enterprises,improve the profitability of enterprises,promote sustainable development,this paper will combine strategic management theory and corporate management practice,in-depth study.Based on the theory of strategic management,this paper is divided into seven chapters,using the methods of theoretical analysis,data analysis,interview and questionnaire,to analyze the development strategy of Inner Mongolia Plateau Almond Dew Co..This paper analyzes the external environment and internal conditions of the enterprise,and makes use of the SWOT matrix to make a detailed analysis of its strengths,weaknesses,opportunities and threats.Finally,through the strategic choice,the development strategy suitable for the company is determined,industrial Integration Strategy.In the light of the chosen development strategy,we will formulate measures at the functional level,such as diversification of strains,technological innovation,market innovation and human resource management,in the course of implementing the strategy,so as to jointly create diversified green products and create green original ecological brands,to realize the integration of industrial chain from raw material planting to consumer.