Study Of Brokerage Strategic Transforming Of Zheshang Security Ltd.,Co.

The recent rapid economic development in China brings perfect opportunities for the development of security industry.At the same time,security companies increases the speed of marketization.For a long time,the security brokerage has been accounting for a large percentage of the income in security companies.However,the increasingly fierce battle of commissions and the rapid development of internet financing brings many challenges to the security companies who primarily depend on the traditional brokerage to gain income.Hence,the brokerage strategic must be transformed to expand the resources of income and to update the sense of creative service,which is an important condition of continuous and stable development of security companies.Zheshang Security is chosen as the research subject of this research.The present status of the brokerage of this company and the problems existing in its brokerage are to be analyzed objectively.In accordance with the macro,industry,external and internal environment of Zheshang Security,the researcher will apply theIEmatrix,SWOT comprehensive analysis approach into the analysis of the opportunities of development,threatening factors,advantages and disadvantages.Then the researcher will put forward the projects of transforming the brokerage of Zheshang Security in accordance with the development strategic of this company.The researcher holds the opinion that the core part of various business of security companies(including making the best of all the time to improve professional skills,improve employees' competence,refining the business scope and income structure in accordance with the present industry environment of integrated competition in the market of security companies and the clients' tendency to prefer institutionalization,product-type design of brokerage and advanced products)is to focus on the essence of financial service,to concentrate on servicing the three most important type of clients(including institutions,the individuals with high net worth wealth and the clients gained via specific giveaway)by means of the three primary strategies of the integrating the business to target large institutions and the business of smaller ones,plagiarism of new clients of banks,serving the clients gained via giveaway to explore more market.The center of business of security companies should be the clients and establish marketization operation and management mode.In order to ensure the efficient implementation of the strategies above,security companies needs to put forward efficient strategic relevant to the establishment of back end system,recruiting new talents,training professional managers,and the construction of internal managementsystem.The result of this research proves that Zheshang Security is facing increasing pressure caused by other similar companies in the same industry and threatening of new financing companies on the internet in the market.However,the stable development of various business and the large amount of clients,together with business transformation,the refining of income structure of this company,the expanse of the client scope will finally make it possible for this company to be listed in the top security companies in China,which is an important goal of this firm.