Research On The Transformation Strategy Of Securities Brokerage Business Of JT Securities

For a long time,the main profit model of China's securities brokerage business relied on traditional channels.However,with the continuous improvement of China's capital market system and changes in economic conditions,the external environment and internal resources of the securities brokerage business have all changed greatly.At the same time,the original brokerage business strategy has failed to meet the current development needs of the securities companies,which forced the securities companies to begin exploring new brokerage business strategies in order to control and improve the stable decline in the brokerage business income.Based on the relevant theories of management science,economics,and strategic management,this paper deeply studies and analyzes the necessity of the securities brokerage business transformation and the status quo of the securities brokerage business of JT,and further explores and analyzes of the causes of the problems.Based on the characteristics of JT Securities itself,it fully considers the various influencing factors of the company's brokerage business transformation and formulates strategic strategies that meet the needs of the company's brokerage business transformation.In the current fierce competition environment of the securities market,combined with the development layout of the company and the development of the industry,it has practiced the company's strategic thinking,adhered to the bottom line of compliance and risk control,established a centralized operation center,driven by science and technology,and focused on the development of three types of customers.For services,continue to focus on the industry's best investment and trading brands,build high-quality service core competitiveness,forge an “Wealth Management Army”,and achieve a successful transformation of the company's brokerage business to adapt to the market and expand the space for business survival and development.This not only has practical significance and application value for China Securities Investment Corporation,but also has certain reference significance for other domestic securities companies that are focused mainly on brokerage.