Study On Tourism Development Countermeasures Of Qinglong Ancient Town From The Perspective Of Double Perception Of The Host And The Guest

In the past 40 years of reform and opening up,the influence and contribution of China's tourism industry to the social and economic development has been growing day by day,and its position in the world's tourism industry has been greatly improved,and it has become the largest domestic tourism consumption market in the world.China's tourism industry has realized the transformation from the small to the popular,showing the characteristics of diversified travel,diversified tourism modes,and diversified tourism products.At present,our country focuses on the cultivation of small town economy,based on the advantages of various regions,excavates industries with foundation,potential and growth,cultivates these industries into characteristic industries,and creates characteristic towns with core competitiveness and sustainable development characteristics.Characteristic town is a very good tourism destination,which conforms to the development trend of tourism to the popularization.Qinglong ancient town has certain typicality and potential to become a characteristic town.The development and construction of Qinglong ancient town is the No.1 Project of Yangqu County,which has a far-reaching impact on the development of the northern region of Taiyuan City,and has a significant role in promoting the tourism brand of Taiyuan city.For this reason,the municipal and county governments have invested a lot of human and material resources,and also attached great importance to the application of theoretical knowledge of Tourism Management in practice.Qinglong ancient town is in the early stage of development,with the help of policy Dongfeng,has made some achievements,but there are still some problems,restricting the development of Qinglong ancient town,so we need to find problems and put forward countermeasures.Due to the different positions,the nature of work and the knowledge structure of community residents and tourists,there will be different perceptions on the development of Qinglong ancient town.It is more objective to look at the problems in development from the dual perspectives of community residents and tourists.Through collecting the questionnaire of community residents and tourists,and using SPSS software to process the data,the conclusion is more convincing.The research conclusion of this paper is: it is clear that there are seven main problems in the development of Qinglong ancient town,which are closely related to sustainable development;at last,it puts forward seven countermeasures,namely,reducing tickets,developing in linkage with brother scenic spots,accelerating the construction of supporting facilities around,cultivating characteristic industries,adjusting zoning,strictly guarding the red line,and improving the organization.