Research On The Marketing Strategy Of HB Company's Smart Home

The so-called smart home refers to the system integration of various equipment such as lighting,curtains,security,audio theaters,and network appliances in the building environment through the Internet of Things technology to achieve multi-functional automatic control through control systems.With the continuous development of science and technology and the continuous progress of society,the people's lives have basically solved the problem of food and clothing and began to pay attention to the quality of life.Therefore,safe,comfortable,convenient and controllable life has been chased by the public,and the development of smart homes has thus become larger.Potential.HB is a smart home company that uses smart home control systems as its main product supplier.The company started operating the project in Guangzhou in 2012,occupying a certain market,but the products are complicated and the market is chaotic.The operation and marketing of the company not only brings opportunities but also challenges.This requires HB companies to manage marketing activities according to the market conditions,the company's own development conditions,and the characteristics of the product,thus broadening sales channels.Secure market position.Firstly,this paper analyzes the marketing of HB's macro and micro environment by using the Porter Five Forces model and PEST analysis method,and discusses that the external environment of an enterprise plays an important role in the marketing strategy of an enterprise.The SWOT analysis method is also used to find out the advantages and disadvantages of the company and the opportunities and challenges it faces.Through the above analysis,it provides a certain strategic basis for HB's marketing strategy.After the above overall analysis,the marketing method STP was used to segment the market,and from the initial target market selection to the final market positioning,the target customer group of the intelligent home control system was locked in the 20-50 years old,and the high-yielding and quality-oriented consumer population.,Through the design survey questionnaire,we learned that 30-40 years old is the main force for purchasing.As the external market environment of intelligent home is constantly changing,the technology content is also increasing at an amazing speed.It has become a difficult point for adjusting the product itself,widening sales channels,and improving customer satisfaction.Based on HB company as the research object,intelligent household camp in-depth analysis of the smart home marketing present situation and existing problems of HB company,illustrate the smart home marketing existence question,and the product quality,product prices,product sales channels,product promotion way four aspects put forward practical and suitable for HB company from the perspective of consumer demand of the 4 ps marketing strategy.Finally,this paper also puts forward a series of safeguard measures to implement the marketing strategy of HB company's smart home,as well as the expectation and prospect of the marketing of HB company's smart home.Through the research of this paper,it provides some ideas for the marketing development of HB smart home company,and provides theoretical basis and practical reference and reference for HB company to construct the marketing strategy suitable for the company's smart home.