Research On The Development Of Xinhua Tourism From The Perspective Of Region-wide Tourism

In the process of supply-side structural reform and economic transformation,tourism has made great progress.In some underdeveloped cities and counties,tourism has quietly become an important part of promoting local economic development and improving people’s livelihood.Some counties and municipalities are exploring the way of global tourism development,and promoting the coordinated development of related industries and public services through the development of tourism.Especially for Xinhua County with abundant tourism resources and broad development prospects,global tourism is gradually developing into a core industry to promote local economic development and poverty alleviation,playing an increasingly important role in promoting industrial integration and optimizing services.Based on the related theories of global tourism development,marketing and regional development,this paper makes an analysis of the main characteristics and overall characteristics of Xinhua County’s overall tourism situation.After analyzing the relevant theories and the current situation of development,some tourists in Xinhua County were surveyed through questionnaires,and the relevant research data were summarized.After summarizing the relevant data and making SWOT analysis,this paper puts forward some improvement countermeasures: to do a good job of market positioning,including functional positioning and customer market positioning,market expansion according to regional customer sources,in order to find a broader market.Through the establishment of long-term planning,the tourist resources will gradually expand from central Hunan and Hunan to other areas in China and even overseas.Perfect tourism product development projects,distinguish and develop from tourism,vacation and folk activities.According to the different types of customer market segments,the corresponding market strategies are formulated.Improve the marketing strategy of tourism market,improve the marketing ability of tourism products through flexible pricing strategy,reasonable distribution strategy and media promotion.We should coordinate the elements of tourism development in the whole region and promote the coordinated development of major industries.The development and promotion of global tourism is a comprehensive and three-dimensional process.In view of the promotion and development of global tourism,it is necessary to integrate relevant market strategies and tourism elements to comprehensively improve.While actively expanding the scale of tourism market in Xinhua County,attention should also be paid to the integration of tourism industry-related factors and resources,to promote the coordinated development of tourism industry and multiple industries,and to truly realize the value and objectives of global tourism.This study can provide suggestions for the development of tourism industry in Xinhua County,so as to improve the development quality of tourism industry in Xinhua County,and enhance the development level of tourism in Xinhua County.At the same time,it can also provide case reference for the relevant theoretical research of global tourism,which has dual significance in theory and reality.