Study On The Function Adjustment Of Xinhua County Farmers Market Under The Background Of The Development Of Rural Tourism

Rural tourism is a new type of tourism.It relies on rural tourism resources,taking rural nature as the main trait,and taking rural natural landscape,traditional architecture and folk customs culture as tourism attraction,advocating harmony between human and nature.Tourism purposes and the rise of tourism types.Farmers market is an important part of urban and rural business,and the daily life of urban and rural residents are closely related.With the continuous development of rural tourism,farmers market to meet the tourist shopping,increasing the role of attracting new tourist attractions is growing,rural tourism and farmers market interaction is becoming increasingly evident.Xinhua County is very prominent in rural tourism resources,in Hunan Province it has a unique location and resource advantages,Xinhua County is also a large agricultural county,rich in agricultural resources,agricultural circulation is developed,farmers market is wide distribution.But the farmers market in Xinhua has a street market,small market size,infrastructure,market function is not perfect,especially the main scenic spots and tourist routes around the farmers market has been unable to meet the needs of tourists,in the long run,the function of the farmers market is an imperative task.In this paper,the background of the development of rural tourism based on the first domestic related core theory about rural tourism and farmers market are analyzed;secondly,on this basis,combining the theory of rural tourism and farmers market development,through field survey and quantitative analysis,the Xinhua County rural tourism development status and market situation systematically.Aiming at the farmers market in Xinhua County in the development,feasibility analysis,construct the path system of rural tourism development of the farmers market adjustment function,and to explore the suitability of rural tourism development;finally,to carry out Xinhua County farmers market survey based on the background of rural tourism,were analyzed from the farmers market,the core of tourism tourist routes of the farmers market and other markets,develop the market function adjustment measures.In the context of rural tourism development through the adjustment function of farmers market can enhance the quality of the existing rural tourism,increase the staying time of tourists,improve tourist loyalty,resulting in greater economic benefits.Also makes Xinhua County farmers market development more orderly,more objective,more standardized,more adapted to the needs of rural tourism development.To promote the growth of the rural economy,to maintain the characteristics of the rural areas,to beautify the rural environment,increase the income of farmers has a positive significance.