Research On Competitiveness Evaluation Of Shaan'xi Z Logistics Corporation

In today's rapid economic growth,logistics industry has become a strong driving force to promote sustainable economic development.The development level of logistics industry indicates a country's economic strength and comprehensive national strength.In recent years,the rapid expansion of domestic logistics industry,market competition is extremely fierce,how to stand out in the complex market environment,enhance the ability of sustainable development,has become a problem faced by many logistics enterprises.Taking the competitiveness evaluation and promotion of a Shaan'xi Z logistics company as an example,this paper analyzes the operating status of the enterprise market by using Porter's Five Forces Model.Then,to analyze the small and medium-sized logistics in Shaan'xi province,an enterprise competitiveness evaluation model is constructed using the AHP analytic hierarchy comprehensive evaluation method.With this logistics enterprises core competitiveness level evaluation model of Z evaluation,we further propose countermeasures to improve the competitiveness for the Z logistics corporation in Shaan'xi.The main research contents and solutions are given as follows.First,Analyzing the management environment of Z logistics enterprises in Shaan'xi Province.The Porter's Five Forces Model is used to illustrate the severe competition environment of this enterprises,the model is constructed from bargaining capability,competition capability,entrant threat and possible substitution analysis.Then,we establish a quantitative evaluation model of core competitiveness for small and medium-sized logistics enterprises.The model has been established with a first-level indicator evaluation system from the four aspects of logistics resources,company management,logistics information technology and corresponding market advantages,which is correspondingly to 19 secondary indicators.The weights of each indicator are solved and tested,and the results pass the consistency test.Finally,we propose the evaluation and analysis of logistics corporation Z using the above model and method.Through the evaluation of logistics company Z in Shaanxi,we summarize the possible means to improve core competitiveness of small and medium-sized logistics enterprises.