The Development Strategic Research Of Private Logistics Enterprise

Since has joined WTO,our country’s logistic service market obtains the further development,in foreign capital,state-owned,under privately operated physical distribution enterprise together competition.The domestic physical distribution market competition is more intense.How the privately operated physical distribution enterprise win this war and grows increasingly the strength is a question which is worth pondering earnestly.This article has chosen the X physical distribution enterprise group Limited company’s development condition conducts the research,makes every effort to be able to provide the strategic instruction to this enterprise’s development.This is a topic which has the theory value as well as the practice significance,meanwhile may play similarly role to the physical distribution profession’s other large and middle scale privately operated physical distribution enterprise’s developmental strategy.This paper describes the background and significance of the research,the study reviewed the status of domestic and international logistics enterprise development strategies,and related business strategy management theory,using PEST analysis model,Porter’s five forces competitive model respectively enterprises are facing internal and external environment conducted a comprehensive analysis,and the use of SWOT analysis model of the company’s strengths,weaknesses,opportunities and risk,etc.were evaluated.On the basis of X logistics company’s development strategy,the overall development strategy and business development strategy has been designed so as to the future development of the logistics company X provides the basic theoretical framework and practical guidance.Finally,the effective implementation of the X series of improvement measures to protect the logistics company’s development strategy.