H Company Marketing Department Performance Management Research

In the face of fierce market competition,enterprises urgently need talents to fulfil requirements of development.Therefore,major enterprises have started to compete fiercely for talents.Human resources have become a guarantee for companies to gain and maintain competitive advantage.In the six modules of enterprise human resource management,performance management is an important component and plays a direct role in the employment,retention and motivation of enterprises.For the performance management of sales personnel,sales data is the only assessment indicator.in the traditional model.However,the traditional model can no longer meet the attention to the application of performance management in all aspects of enterprise management,in order to maximize the potential of employees,continuously improve employee performance and achieve corporate goals.How to effectively manage,motivate and evaluate the performance of sales personnel is a difficult problem for Chinese enterprises.First of all,this paper is based on the performance management theory and combined with the sales department of H Pharmaceutical Products Sales Company to analyze the status of its assessment and the problems encountered in the assessment work.This paper uses the performance management theory to systematically analyze the appraisal work carried out by the sales department of H Pharmaceutical Products Sales Company.It is hoped that advanced management methods can be used to summarize the performance appraisal policies and implementation effects of the sales department.It combines the characteristics of the industry and the characteristics of the enterprise to formulate a performance appraisal management method for the H-medicine product sales company to stimulate the enthusiasm of employees and the long-term development of the enterprise,thereby improving the overall performance level of the sales department of the H pharmaceutical product sales company.Secondly,in the case study of the sales department of H Pharmaceutical Products Sales Company,methods such as literature analysis,chart analysis,and case analysis were used.In the first part,it analyzes the performance management status of the sales department and believes that the company's performance management status is not optimistic.From the aspects of H company performance management content,it scientifically analyzed the company's staffing level and performance appraisal methods.Then it upgrades the three dimensions,promotion management system,performance management and performance appraisal system,and performance management two-way communication system.How does performance management make the company's performance appraisal work more scientific,and clear the status and lay the foundation for further analysis.In the second part,through the questionnaire survey,many problems appeared in the performance appraisal work carried out by the sales department.The author hopes to be able to clarify the strategic objectives and phased(annual)business objectives of the company,clarify the division of responsibilities,reasonably and clearly set the job responsibilities,and analyze the scientific nature of the assessment indicators for the posts.Lay the foundation for establishing performance management indicators and method reshaping.Finally,propose targeted assessment objectives,and establish a “6+1” process model optimization process and BSC.(Balanced Score Card).That is,a management method such as a balanced scorecard,and a new assessment method.Finally,it analyzes the development level of performance management work currently carried out by H Pharmaceutical Products Sales Company,finds the reasons that hinder the company's performance appraisal work,and explores various problems faced by the company.The author hopes that through this research,the company's performance management efficiency will be further improved,and the company's performance management program will become more scientific.It wii re-clarify the company's goal of performance management and plan the content of company performance management.Through the establishment of the "6+1" process model;the formation of the department is more applicable to the performance management system in the field of pharmaceutical product sales.