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The Drawbacks And Improve Scheme Of Kun Yang Company's Performance Management System

Posted on:2020-02-04Degree:MasterType:Thesis
Country:ChinaCandidate:H Y YuFull Text:PDF
GTID:2439330575970310Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The real estate industry is one of the most important parts of our economy and has been supporting the national economy for several years.These years,the property market pressure has further intensified,the government's price limit policy in purchase has been introduced,bank loans have tightened,and financing capacity and cash flow have become important factors affecting the development of enterprises.Real estate central enterprises have an advantage in market competition by virtue of their strong financing capabilities.However,in the past year of 2018,the scale of real estate business operations exceeded 5,000 trillion,and the top three companies on the comprehensive strength list were private enterprises.They were characterized by high turnover and fast marketing.High turnover and fast marketing put forward new requirements for the operation speed of enterprises and the improvement of talent quality.Under the market competition and policy pressure,the real estate industry has shifted from “high investment,high income” to “heavy potential and talented people”,and human resources have therefore become an important resource for the development of the real estate industry.Performance management is an important part of human resource management;it concludes the process of searching,measuring,and developing individual and team performance and matching these performances with the organization's strategic goals.Based on the relevant theories of performance management,this paper sorts and analyzes the development process and content of the current performance management system of Kun Yang Company and finds out the problems existing in the performance management system.The problems existing in the performance management system are reflected from the performance cycle.Improve the performance management system and rebuild the performance appraisal system in all aspects to help the company achieve its business management objectives.This paper analyzes and improves the performance management system of “growth” real estate central enterprises and plays an important reference role in the construction and improvement of the performance management system of other “growth” real estate central enterprises.It is a “growth” real estate central enterprise.We should do a good job in ensuring the "talent" in the fierce market competition under the new situation.
Keywords/Search Tags:real estate central enterprises, marketing department, performance management, target management, key performance indicator assessment, balanced score card
PDF Full Text Request
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