Characteristics And Influencing Factors Analysis Of Rural Tourism Network In Lanzhou

Rural tourism is a new growth point in tourism and rural development under the new norm.Develop rural tourism vigorously,promote rural urbanization properly,is an effective way to solute the issues concerning agriculture,break the urban-rural dual structure,realize integration of urban and rural areas.Northwest China has a vast territory,rich rural tourism resources and prominent features.However,the rich and wide distribution rural tourism resources,scattered tourism services,leading to the rural tourism spatial structure optimization and tourism management control are facing severe challenges.At present,it is urgent to explore the characteristics of rural tourism network,which provides reference for the construction of efficient rural tourism spatial organization and improve the quality of rural tourism.As an important tourist destination and transportation hub in Northwest China,analyzing the characteristics and distribution of rural tourism in Lanzhou has important practical significance to explore the construction of efficient spatial development model and guide for upgrading the quality of rural tourism in Northwest China.Based on the traditional "gravity model",this paper constructs the "tourism spatial interaction model",taking 47 Village Tourism Villages with high visibility and tour in Lanzhou as an example,comprehensive evaluate the development of rural tourism in Lanzhou and analyzes the characteristics of Lanzhou rural tourism network and its influencing factors,the results show that the:(1)The current development of rural tourism in Lanzhou is in the middle level,the tourism resources is rich,tourist perceived degree is high,but because of the late start in development,the seriously homogenization,imperfect management system and other issues led to its development is lagging behind;(2)Lanzhou rural tourism network development is not mature,it shows compact,sparse and uneven development characteristics;the degree centrality is higher than between centrality,the between centrality is higher than the eigenvector centrality in every village;The center of the urban area's centrality is generally higher than Yongdeng County in the south,Yuzhong county in the north and other surrounding villages.The current development of rural tourism in Lanzhou city is mainly based on the second level,and the first level of village isurgently needed in order to improve the core nodes in the tourism network;(3)There is no obvious structural hole in the rural tourism network in Lanzhou,and the higher centrality village is more obvious.There are three levels of cohesive subgroups in rural tourism network,2 sub groups at the 4 level,8 sub groups at the 3 level among them and the cohesive subgroups is in line with the administrative divisions of Lanzhou City,and has a great relationship with the location of the village;(4)The main factors that affect the structure of rural tourism network in Lanzhou are the overall accessibility of the network,tourist market,location,accessibility,resource endowment income.(5)Finally put forward the corresponding optimization suggestions.