Research On The Profit Model Of Smart Home In China

With the rapid development of Internet technology,we are ushering in the era of5 G.5G will not only increase our network speed,but also promote the rapid development of the Internet of Things.As the layout point of smart home,the Internet of Things has a very broad application prospect.The Internet of Things that realizes the interconnection between things corresponds to the interconnection of smart home products in the smart home system.In this era,only by seizing the opportunity and keeping up with the trend of the times can we win the opportunity in the transformation of smart homes,and the key to promoting industrial transformation lies in the transformation of the profit model.This article mainly applies research methods such as literature research method,case research method and financial data analysis method.Based on the profit model,the smart home company Haier Smart Home Co.,ltd is taken as the research object,combined with the actual situation of Haier Smart Home Co.,ltd.According to the data of Haier Smart Home Co.,ltd's annual report for 2014-2018,the elements of Haier Smart Home Co.,ltd's profit model are analyzed longitudinally.The study found that Haier Smart Home Co.,ltd has achieved significant results in brand development,market development,technology research and development,and channel construction.Results.And the comparative analysis of the elements of the wise home profit model of representative companies in the same industry,mainly through the comparative analysis between the three traditional white electric(air conditioning,refrigerator,washing machine)representative companies Haier Smart Home Co.,ltd,Gree Electric,Midea The advantages and disadvantages of the main factors affecting its profit model,and then put forward countermeasures to optimize its profit model.In the process of analyzing the influencing factors of Haier Smart Home Co.,ltd's profit model,it is found that Haier Smart Home Co.,ltd's profit model is relatively dominant in the current home appliance industry,and its successful experience in smart home service transformation is worthy of reference by other traditional home appliance industry companies.