The Value Co-Creation Model Of Crowd Innovation Space(CIS)in The Perspective Of The Platform

With the continuous development of social productivity,the new technologies represented by "Internet+" has continuously developed and meanwhile the fourth wave of innovation and entrepreneurship has emerged on a global scale.The "innovation 2.0" model characterized by user innovation,collaborative innovation,open innovation and mass innovation,is on the rise.Low-cost,convenient,all-factor,open-ended new entrepreneurial service platform-crowd innovation space(CIS)which is served as a new paradigm of innovative entrepreneurial services is rapidly emerging.In recent years,research on the CIS has been closely focused by scholars at home and abroad,and CIS has been studied in terms of concepts,basic characteristics,types,models and development strategies.However,the existing research on the CIS is more scattered,mostly in the stage of concept definition,and has limited contribution to theoretical expansion.Most of the research discusses CIS as a whole,and does not further point out the difference between different types of spatial patterns.Based on this,the paper uses the platform perspective to explore the value co-creation model of different types of CIS.The paper adopts a multi-case research method,taking CIS of different platform characteristics and development stages as the case study object,and studying the position,construction process and types of the value co-creation model under the platform perspective.Firstly,the paper is based on multilateral architecture,network effect characteristics of the platform and the development stage of CIS to divide the different types of CIS.Secondly,it is based on the division of space types under the platform perspective,sorting out the participants in the process of value co-creation of CIS systematically,and analyzing the value participants and the process of value co-creation of different types of CIS;finally,the different types of value co-creation models of CIS is summarized under the platform perspective,and the analysis of their similarities and differences is doing at the same time.The research finds that these conclusions:(1)CIS under the platform perspective is divided into three types: service-oriented CIS,innovative CIS and hybrid CIS.The platform characteristics of the service-oriented CIS are initially displayed in the stage of construction;the platform characteristics of innovative CIS has obvious features and it is at the stage of network effects on accumulation;the platform characteristics of hybrid CIS has significant features and it is in the stage of ecosystem formation.(2)Different types of CIS's participants are different,the participants of service-oriented CIS are operation main body and enterprises that are settled;the participants of innovative CIS are operation main body and the settled enterprises,the settled enterprises and the settled ones;the participants of hybrid CIS are operation main body and the settled enterprises,the settled enterprises and the settled ones,and the settled enterprises and customers.(3)Under the platform perspective,there are three valueco-creation models of CIS.Specifically,the value co-creation of service-oriented CIS is transactional,the value co-creation of innovative CIS is collaborative,and the value co-creation of hybrid CIS is shared.The paper expands the research on CIS under the platform perspective,dividing the types of CIS under the platform perspective,redefiningthevalueparticipantsand the process of value co-creation under the platform perspective.Finally it constructs amodelof value co-creation under the platform perspective.At the same time,the paper hascertain enlightenment to the management practice of CIS.It uses the idea of platform construction to develop CIS,clarifying the role of participantsof value co-creation and adopting different value co-creation models to realize the competitiveness of CIS.