Research On The Value Creation Mechanism And Capability Improvement Approach Of Logistics Service Platform

With the development of internet economy,logistics service platform(LSP)appears in various scenes of urban and rural production and life.As a new organizational form of value creation,it is highly praised as the front in the field of logistics and becomes an important direction in the transformation and upgrading of logistics industry.However,the reality is that many LSPs are far from the immediate effect of the expected results as e-commerce platform and taxi platform,its value creation is facing many problems.Then,compared to the professional logistics supply and demand matching service without platform intervention,what changes have taken place in the logic of logistics service value creation after the emergence of LSP? Is the core explanation mechanism of classical value creation theory still applicable in the context of platform and how to expand it? How does the LSP enhance the ability of value creation in the Internet and digital era? Around these questions,the article has carried on the system and the thorough research.First,based on the literature research and theoretical analysis,the paper answers the logical starting point,boundary,nature and theoretical framework of the topic.After systematically summarizing the relevant literature of platform,platform economy,platform value creation and LSP value creation,it defines the object scope and domain boundary of the LSP studied;On this basis,it summarizes the related basic theories,such as the middlelevel organization theory,the system theory,the complex adaptive system(CAS)theory,the classical value creation theory and its development,the resource view and the dynamic capability theory.Then,in the dialogue with these theories,it makes clear the complexity characteristics of LSP system,and analyzes the value creation logic of specialized logistics enterprises with value chain as the main line,after the platform CAS is involved in the professional logistics supply and demand matching service,its value creation carrier,mode,dimension and logic of complex adaptive changes.Finally,the paper puts forward the system structure of value creation of LSP,and constructs the theoretical framework of value creation of complex adaptive system of LSP,which lays a theoretical foundation for further study.Secondly,the paper constructs the structure model of Value Creation Mechanism of LSP and gives an in-depth explanation.First of all,it explores four main categories of "platform-side dynamic mechanism,participant-side incentive mechanism,value chain synergy mechanism and ecological domain formation mechanism" by using the multi-cases normative study of grounded theory,opened the LSP complex adaptation system value creation transmission mechanism "black box".Then,it constructs a structural model around the core category "value creation mechanism of LSP",and points out the theoretical logic revealed by these four mechanisms,it is the "mechanism system" of the CAS of the platform whose activities include the interaction with the environment.Finally,the paper explains how to realize "value proposition,value transmission,value realization and value sharing" of the LSP organization system.Thirdly,the paper constructs a hypothetical model of "market-resource-capacityperformance" operation theory of the LSP organization system,and uses structural equation model to carry out empirical research,revealing the dynamic role and relationship of resource elements in the process of value creation,which are trans-micro(individual actors of supply and demand of logistics services),Meso(platform organization)and macro(platform ecosystem).It is found that the innovation process of LSP system operation is not only the process of creating or developing the logistics market by the platform enterprise operators,but also the innovation of resources and system-level elements of the bilateral market of the platform complex adaptive system recombination platform,and then realize the process of platform value co-creation and emerging value.Fourth,based on the explanation of the value creation mechanism of LSP and the empirical study of its function process,it puts forward three ways to improve LSP value creation ability,that is committed to the platform for the improvement of bilateral market governance capacity,committed to the platform for the improvement of enterprise innovation capacity,and the platform inside and outside the resource accumulation capacity.The innovation of this paper is mainly reflected in the following aspects:First,it founds that the dimension and mode of value creation of LSP have changed compared with professional logistics enterprises.It has entered into multi-dimensional value space,mainly embodied in the micro,meso and macro cross-level interaction and emergence;In-depth business model,it is manifested in the huge value creation space,visual management efficiency,intelligent driving value expansion and innovation of LSP as "chassis" cross-border operation.This makes up for the deficiency of the value creation mode of LSP in academic circles to some extent.Secondly,this paper constructs the theoretical framework of value creation system of LSP.It is proposed that the LSP value creation,as a CAS,is mainly composed of the core power subsystem of value creation,the transmission mechanism subsystem,the function process subsystem and the capability promotion subsystem.In a certain space-time scope,the exchange of material,energy,information and knowledge with the internal and external environment of the LSP system is carried out continuously,and the value co-creation at the micro level is promoted to the value emerging cycle at the system level.This enriches the existing theoretical framework.Thirdly,the paper explores the diverse and complex internal mechanism of value creation of LSP,such as "platform power mechanism,participants incentive mechanism,value chain synergy mechanism and ecological domain formation mechanism".It reveals the transmission mechanism of the value creation of LSP as the CAS and opens the "interactive relationship" hidden behind the complex phenomenon of value creation.It is helpful to understand and apply the universal value creation mechanism for research.Fourthly,through constructing and testing the theoretical model of the LSP function process of the value-creating "market-resource-capability-value",it is found that under the background of information,network and digitalization,the early stage of its value creation is the ability of the platform to obtain micro-users resources from bilateral markets,and the later stage is the ability of the platform complex system to guarantee the "whole" continuous innovation with governance effect.This makes clear the value-creating process mechanism of LSP as an intermediary organization with both enterprise and market characteristics,and makes up for the shortage of qualitative solution,data support and empirical analysis.