Analysis Of Financial Risk Early Warning Of D Corporation

The development of e-commerce attached to Internet technology has become a business model in which online platforms and offline entities coexist and online drives offline development.Since the introduction of the concept of "Internet+" in the 1990s,the combination of the Internet and traditional industries has created tremendous value for the national economy and provided countless employment opportunities.At the same time,the uncertainty of the external environment has also increased.The corresponding financial risk.In recent years,e-commerce companies such as Renren Le,Pinju.com,etc.,have often been plagued by poor financial risk management and even bankruptcy.Based on this,the establishment of a sound financial risk early warning system has played a positive role in promoting the strategic transformation of retail enterprises and the sustainable development of enterprises.This paper takes D e-commerce retail enterprise as the research object.Firstly,it uses literature research method to review the related research on financial risk early warning management by domestic and foreign scholars,introduces the related results of financial risk early warning and evaluates it.Secondly,it defines e-commerce retail.The concept of corporate financial risk,the content and indicator design of financial risk warning,and the choice of financial risk early warning method and financial risk response strategy provide a theoretical basis for the follow-up study of this paper.Again,by describing D e-commerce retail enterprise finance The status quo of risk management points out that its financial risk early warning capability is weak,and the financial risk response mechanism is imperfect It further explains the necessity and feasibility of building a financial risk early warning model for D e-commerce retail enterprises.The financial value of 40 home appliance retail enterprises is again selected.Data as a sample,in the T-1 year,T-2 year,T-3 years,select a total of 14 financial indicators of operational capacity,profitability,solvency,development capacity,cash flow capacity as initial variables,through the normality test Non-parametric test separately screens indicators,and uses principal component analysis to extract four mains.The component is used as the independent variable to construct the Logistic model.The T-2 year model with the highest accuracy is selected by the back-test and the predictive test.The financial risk early warning model is used to evaluate the financial risk level from 2016 to 2019.The construction of logistics network improves the profitability of enterprises,strengthens the scientific decision-making of investment,improves the solvency and development capability of enterprises,and strives to improve the cash flow ability of enterprises in the bottom line.