Research On The Impact Of Process Formalization On Employees New Product Creativity Under Moderation Knowledge Governance

Process formalization is an inevitable requirement of the standardized management of the enterprise.The development of process formalization will inevitably have a profound impact on the activities of enterprise product innovation and other activities in the process of promoting the continuous improvement of the enterprise.Due to the ability of enterprises to create new products,it is the source of enterprise's product innovation and competitive advantage.It is also the only way for sustainable development of enterprises,and it plays a decisive role in the growth of enterprises.Therefore,the impact of process formalization on the new product creativity of the company is especially worthy of our careful study.Drawing upon organizational design theory,creativity theory and knowledge governance theory,the thesis carry out in-depth research on the relationship between process formalization and new product creativity,and explores the deepening impact of process formalization on the new product creativity from the perspective of knowledge governance.The research of the thesis is divided into six chapters.The first chapter expounds the research purpose and research significance of the thesis,combs the research status at home and abroad and makes a brief review,and introduces the main research contents,methods and technical roadmap of the thesis.The second chapter is the conceptual definition of research variables and related theoretical review.The third chapter,on the basis of theoretical analysis,carries on the research hypothesis and the model construction.The fourth chapter is the research design part.Through interviews and reference to the mature scale design questionnaire,the initial questionnaire is modified and refined through pre-survey before the formal investigation,and a formal questionnaire for the research of the thesis is formed.The fifth chapter is the data analysis and hypothesis testing.The sixth chapter is to summarize the full text,point out the innovation points and deficiencies of the research,and look forward to the future research.Based on the knowledge sharing as the mediator and knowledge governance as the moderator.The thesis constructs a concept model between process formalization and new product creativity.Empirical study made a questionnaire survey,It makes an empirical test above 263 valid questionnaires by multivariate statistical analysis.The results show that:(1)Process formalization has a positive impact on new product creativity;(2)Knowledge sharing plays a mediating role between process formalization and new product creativity;(3)Knowledge governance positively regulates the impact of process formalization on knowledge sharing:(4)Knowledge governance moderates the mediating role of knowledge sharing between process formalization and new product creativity.Based on the above empirical results,the paper proposes relevant suggestions for enterprises to enhance the creativity of new products from three aspects: formalization of process,knowledge sharing and knowledge governance:(1)enterprises should clarify enterprise process standards and optimize organizational design;(2)enterprises should shape a good learning atmosphere and promote internal and external knowledge sharing;(3)enterprises should improve the knowledge governance mechanism and strengthen the ability of knowledge integration.