Research On Optimizing The Performance Appraisal Of X Tobacco Company’s Account Manager

China’s tobacco industry is a distinct industry.After many reforms,it has formed a system of unified leadership,vertical management,and monopoly management and a form of business separation.From 2015 to 2018,the tobacco industry has achieved "two super trillions" in total taxes and profits and total fiscal revenue for four consecutive years.However,in recent years,the global tobacco control movement has been increasing,putting pressure on the worldwide consumption of tobacco products and global tobacco demand.Declining.Based on the situation of the tobacco industry in the past two years,there are concerns about the stable operation of the industry economy.In the face of high national "two-tobacco" inventories and declining cigarette sales in some provinces,it is particularly important to fully implement the six key measures of "stabilizing production,sales volume,adjusting the structure,controlling inventory,keeping the red line,and increasing taxes and profits." Importantly,it is necessary to optimize the modern cigarette marketing system,realize the re-engineering of marketing business processes and the transformation and upgrading of the marketing team with zero “Trinity” of industry and commerce,and achieve stable growth in sales revenue and profits and taxes.This article is based on the marketing team,taking the performance evaluation of the account manager of the tobacco company in X city as an example,starting from the background of the development and reform of the tobacco industry.The first part uses the literature induction method to sort out the literature review at home and abroad,puts forward research ideas,selects research methods,and clarifies Technical route;the second part elaborates the concepts of performance management,performance assessment,the differences and connections between the two concepts,and combines the key topics of this article to introduce the key performance indicator method(KPI);,Post setting,post category,post responsibilities were introduced,and the principles,processes,content,scoring methods and results of the current performance evaluation of the client managers of tobacco companies in city X wereintroduced;the fourth part used questionnaires and interviews to survey client managers The performance assessment questionnaire survey and the external retail client’s survey on the job satisfaction of the client manager are summarized,and the existing problems are summarized,and the cause analysis is carried out.The fifth part is based on the "status quo analysis-asking questions-researching the cause--The logic of problem-solving ",based on tobacco company customers The assessment of the status quo of the assessment,and at the same time,two questionnaire surveys were conducted for the account manager and retail customers.Through the survey,the problems in the performance assessment were sorted out,and the causes were summarized and the causes were summarized.Combined with the work requirements of the tobacco industry in the new situation,Change the "stable" thinking and carry out refined management.Based on the original "X City Cigarette Client Manager Evaluation Score Sheet",from three aspects-positive motivation,ability and attitude,online "and" offline " The assessment content,assessment indicators and scoring standards are supplemented,and optimization of performance assessment is implemented from a new perspective,and finally the new " X City Cigarette Client Manager Evaluation Score Sheet "," Customer Manager Capability Assessment Index Rating Sheet " and " Customer The Manager’s Attitude Evaluation Index Scoring Table has a comprehensive and comprehensive performance evaluation index evaluation system.At the same time,corresponding supporting safeguard measures have been designed to ensure that the completed performance evaluation plan can be effectively operated,so that it can be effectively implemented.Optimized performance The assessment indicators are more in line with the actual situation of the account manager,more scientific,and more in line with the development of the times.Good managers work to improve customer efficiency,the liberation of part of the productive forces,to achieve at the same time achieve the company’s marketing objectives,the company also achieve a win-win situation and the development of personal account manager.