Study On Overseas Warehouse Location Optimization Considering Logistics Overtime Distribution Cost And Customer Satisfaction

With the continuous development of global economic integration and the continuous progress of technological dramatization,cross-border e-commerce industry is also developing rapidly.In recent years,cross-border e-commerce industry has also attracted great attention and attention in China.At the same time,the government has also issued a series of favorable policies and guidelines for the development of cross-border e-commerce industry,advocating the development of cross-border e-commerce industry.At present,more and more enterprises and consumers have invested in the development of cross-border e-commerce industry.However,although the development momentum of cross-border e-commerce industry is good,compared with that of developing countries,in China,due to the rapid development of cross-border e-commerce industry,the corresponding cross-border logistics industry cannot keep up with the pace of development,which makes the development of business unable to get support and help from cross-border logistics distribution model.At the same time,a variety of factors make cross-border logistics industry is restricted,such as to limit the kinds of goods,and the lower level of logistics information,cross-border cooperation between logistics and cross-border electricity is not smooth and so on a variety of reasons,led to the domestic development of cross-border electricity business logistics more slowly,so to want to the next level of cross-border electricity industry there is a very big effect.Cross-border electricity industry and logistics between cross-border electricity supplier will influence the development of each other,once one of the slow development even stagnating situation,it will be a vicious cycle,therefore,in order to coordinate the cross-border electricity industry and the development of the logistics between cross-border electricity supplier problem,there must be a new kind of logistics mode.In order to solve the above contradictions,a new logistics model can be produced-overseas warehouse.The emergence of this new model has been widely recognized in cross-border e-commerce industry and cross-border logistics model.However,although this new logistics model,overseas warehouse,can solve most of the problems of cross-border logistics and cross-border e-commerce enterprises,at present,the development of China's overseas warehouse is not smooth and has encountered manydifficulties.For example,the development of overseas warehouses is limited by a series of problems,such as high fixed construction cost and operation cost,relatively low technical level and incomplete policies on cross-border e-commerce logistics.The main research object of this paper is the location of overseas warehouses of cross-border e-commerce.As overseas warehouse is the key factor of cross-border logistics cost and service level of enterprises,it will have a huge impact on the structure and scale of the entire cross-border logistics network of enterprises.According to the requirements of the construction of the actual location overseas warehouse problem,from the perspective of market demand,etc,on the basis of the research of foreign location problem,to consider the cost of the fixed position for overseas storehouse,transportation cost,storage cost and return and importer of value-added tax cost based on the total cost,because the delivery time,within the prescribed period of time cannot be sent to the customer product cost reasons,such as overtime occurring in the course of building a model of location model for considering overseas warehouse timeout the cost.Based on the actual situation and considering the customer satisfaction,the double objective function model was constructed by adding the influence of customer satisfaction on the basis of the timeout cost model.By analyzing the characteristics of the model,the mufti-objective programming problem is solved and analyzed.Finally,genetic algorithm was used to solve the problem,and MATLAB software was used to realize it.Finally,taking a cross-border e-commerce company in Hangzhou as an example,the model is proved to be effective and feasible.Innovation point of this article is most warehouse location model only consider a problem from the perspective of cost,overlooking the logistics distribution in the sales season brings to the customer experience,so the total cost of the objective function with the overtime cost parameters,so that more close to the actual situation,also need to consider the customer satisfaction,and satisfaction is by judging from the warehouse to overseas buyers to determine whether delivery time within the prescribed time.Correlation is more closely so that binocular target,so that more close to the actual situation,more convinced,also provides a scientific and method in the practice of overseas warehouse for cross-border electricity business enterprise construction problems,makes the enterprise competition ability and operation efficiency has improved,making got to promote the trade development of the global economy.