Research On Competency Model Of Grassroots Managers In O2O Service Industry

In recent years,O2O service has rapidly developed into a new economic growth point in China,which makes the demand for talents increase,especially for managers with rich front-line work experience and front-line management ability.As the foundation of O2O service-oriented enterprises,the effective position of grassroots managers plays a key role in the strategic development of enterprises,but the mismatching between managers and specific positions at this stage leads to the overall performance reduction of enterprises,which is difficult to meet the competency requirements of positions.This thesis analyzes the necessity of post competency model for O2O industry,O2O enterprises and O2O grassroots managers by combing the research on post competency at home and abroad,combining with the relevant theories of human resources,and constructs O2O service industry grassroots managers by behavioral event interview according to the logic of "post analysis performance evaluation interview coding generation model verification model" Secondly,the thesis selects M company,a typical O2O catering service company,as an empirical application,to analyze the current situation of the post competency of the grass-roots managers in M company by means of satisfaction evaluation,and points out the existing problems.In view of these problems,the post competency model is used to improve the current situation.Finally,combined with the practical application of the post competency model,this thesis expounds the countermeasures and suggestions to improve the competency of the grass-roots managers in O2O service industry from the three perspectives of macro industry,meso organization and micro individual,so as to provide reference for the industry,enterprises and grass-roots managers.This thesis is mainly divided into three parts: the first part introduces the research background and significance related to competency model and O2O grassroots managers and the research status at home and abroad;meanwhile,it expounds the relevant concepts and theories of competency model,including human resource management theory,post competency theory,post competency model and its construction,competency post matching theory,and lays the foundation for the full text The second part focuses on the construction and application of O2O service industry competency model.On the one hand,it introduces the clear construction process of the model,combines the past literature review and existing data extraction,constructs the competency model of O2O service industry grassroots managers based on the indicator system,and determines the weight and quantitative method of each indicator;on the other hand,it carries out the application research of the competency model of O2O service industry grassroots managers.Select the typical O2O catering enterprise M,combine the competency model constructed in Chapter 3,apply it to the actual recruitment,assessment,training and other issues,introduce the path to improve the company’s competency;Part 3,put forward the countermeasures and suggestions to improve the post competency of grassroots managers in O2O service industry,respectively from the perspective of macro industry,meso organization and micro individual The countermeasures can provide guidance for the promotion of O2O industry,the development of O2O enterprises and the improvement of the ability of O2O grassroots managers.