| Diversification expansion,as one of the ways to help enterprises grow stronger and stronger,has always been a hot topic in academic circles.But its expansion may lead to the adverse consequences of capital chain rupture is also fatal.In 2016,the financial crisis that broke out in letv network’s capital chain pushed the capital chain to the cusp of the storm.Letv network is famous for "Letv ecology",which is essentially a typical non-related diversification strategy.It breaks through the traditional horizontal industrial chain integration,implements the integration of vertical industrial chain,and strives to achieve the goal of collaborative development through ecological chain.But this kind of unrelated diversification strategy is a double-edged sword for enterprise development,and Letv is one of the best examples.Giant group,sanjiu group and delong group,which once dominated the market for a while,all ended up in bankruptcy due to capital chain rupture in the process of diversified expansion.So the enterprise is in any stage of development,the capital chain has irreplaceable importance.Therefore,it is of practical significance to introduce the financial early warning system into the risk study of capital chain rupture.Traditional financial indicators pay more attention to the research and analysis of financial data after the event,while the financial warning indicators in this paper can be further controlled and prevent financial crisis caused by the rupture of capital chain through the prevention in advance.Firstly,the problems of Letv are analyzed from the perspectives of diversification strategy,capital chain and financial warning through literature research and case study.Secondly,this paper expounds the relevant theories involved in this paper and further analyzes the essential causes of the formation and rupture of the capital chain.Then,the feasibility of the financial early warning system was tested with relevant data,and the relevant indicators were optimized and improved based on the results.Finally,corresponding countermeasures and opinions are proposed for the causes of related financial risks.Through the research to explore how to timely use of the financial early warning system and related indicators to minimize the reduction of financial risks in order to ensure the healthy and sustainable development of enterprises. |
