Research On Financial Crisis Early Warning Model Of Network Video Industry

Network video refers to the video website provides the main use of streaming media in the form of video file play online service industry.Since the establishment of the first network video company in 2012,the network video industry has developed rapidly.Network video industry has become an important part of internet commerce,and is also one of the most expensive industries on the internet.As more and more enterprises fall into financial crisis due to the break of capital chain,the problem of financial early warning of network video industry has become a hot research issue.This paper mainly wants to analyze the problem of financial crisis of Letv.com,explore the financial crisis early warning model and method of network video enterprises,enrich the financial crisis early warning theory research.First of all,any research must start from the grasp of the definition,the definition of financial crisis at home and abroad there is no unified authority.For the financial early warning needs,this paper defines the financial crisis as the financial situation of the break of the financial chain.Through literature research,this paper only studies the impact of endogenous factors on the financial situation of enterprises.Due to the limitations of sample data,this paper selects two early warning methods,uni-variate analysis and multivariate linear model,to analyze the case of Letv.com.In the case study,this paper chooses the method of peer comparison.The network video industry has experienced a relatively stable and standardized shuffling into a new stage,a large number of video sites to reduce.This paper collects of the financial data of ten listed video companies,which occupy the network video industry market share of more than 80 %,so as to compares the financial indicators of these companies with those of letv.com.Through the analysis of the profitability,solvency,operating capacity,cash flow and development capacity of Letv.com,we find that the company has been in financial crisis since the fourth quarter of 2016.Finally,this paper uses the capital risk test and crisis discrimination model to analyze the early warning of letv.com company,and finds that the early warning effect of crisis discrimination is better than the capital risk test.The crisis discrimination model forewarned the financial crisis of letv.com in advance,and the forewarning time was basically consistent with the crisis development process.The monetary debt satisfaction rate index in the capital risk test also has a good early warning effect on the financial crisis at the level of capital chain.