Research On The Development Strategy Of Dalian Golden Source Management Company

Geographical boundaries have disappeared,and industrial borderlines have blurred.The economic,social and technological advancements developed within the past decade have severely influenced the way companies do business.The improvement of the national policies and the ample development of real estate industry have brought a positive impact to property management service industry.Enterprises must develop an appropriate strategy coping with internal and external environment change to obtain long-term development of the enterprises.Property management service industry is very important for both enterprises and residences.As a labor-intensive industry,along with rising labor costs,it is faced with the fierce market competition environment.The vast majority of property management companies are enterprises without technology,processes or training.Perhaps this is why the property management industry has such a poor reputation among property owners.Dalian Golden Source Management Company is a company which is aim to improve lives and our communities by continuously elevating property management standards,and abiding by our values of integrity,innovation and excellence.This thesis takes Dalian Golden Source Management Company as an example,analyzes the developing strategy within the property management service industry.For external environment analysis,we use PEST method to evaluate marco-environment faced by the company.For internal environment analysis,we analyze various resources within the company,and we also analyze the service quality using an framework taken from literature on SERCQUAL model and Importance-Performance Analysis.For competitive strategy analysis,we involve the two main competitors.We compare the strength and weakness with respect to these three companies using Five-Forces-Model and SWOT analysis.Based on the summaries of external opportunities,threats,and internal environment,we propose Strength-Opportunity development Strategy: customer value enhancement strategy,information strategy,and revenue optimization strategy.