Research On Development Strategy Of Xiamen Shangzhong Online Company

In recent years,the use of the Internet in China has penetrated into all areas of society and economy.China's Internet service industry has developed rapidly.Internet network services have also been spawned in large numbers in this industry background,and hundreds of homes have emerged.Market opportunities and competition coexist,how to seize opportunities in such a good situation,make full use of various resources,so that the company can get rapid development,combined with the company's actual formulation of an effective enterprise development strategy for the company,will be particularly important for the development of the company.Xiamen Shangzhong Online,an Internet company,has been dedicated to providing professional online advertising promotion and integrated marketing services for SME customers.As the online service industry is still in its early stages of development,similar companies will inevitably face common problems.At the same time,due to the existence of some problems in online business in Xiamen,its market competitiveness has declined.Companies need clear strategic planning to guide them.This article collects and consults the relevant data of e-commerce and Internet enterprises,pays attention to the latest development of the Internet industry,studies the latest development policies of the country on the Internet,and the social needs and widespread use of the Internet after various economic data analysis,This article draws on a large number of literary works.Based on the current business situation of Xiamen Mercantile online,this paper uses the methods of finding problems,analyzing problems and solving problems,and also uses port five force analysis model,SWOT analysis model,and PEST analysis model to analyze the internal and external environment of Xiamen Mercantile online company.Analyze the company's competitive opportunities and threats,understand the company's competitive advantages and disadvantages,and make strategic positioning,strategic goals and strategic planning that meet the future development needs of Xiamen commercial middle school.And design the guarantee measures to achieve strategic planning.Through the research of this thesis,Xiamen Shangzhong Online Networks can do the following: One of the business aspects is to optimize the product structure;Second,expand the scope of business;Third,optimize sales channels.Strategic safeguards include strengthening the internal control system,cultural construction,training system,and human resources system.Through the above analysis and measures,we will help the online business strategy in business adjustment and optimization,to promote the company's development...