SWOT Analysis-Based Bank Insurance Agent Development Strategy And Safeguards

In the21st century, especially after joining the WTO, our country’s financialmarket becomes more liberal, emerging joint-stock Banks and foreign Banksintensifies the competition between Banks. All banks have been focused on the highreturns, intermediate business of low risks, agency of insurance business have shownits strong development potential. At present, bank, insurance company bank andsocial all have a strong demand to insurance agency business development. In thisstage bank insurance representative businesses of our country develop rapidly andhave wide development space and potential. Meanwhile it has also exposed manyproblems of our country bank insurance agency business, such as the single product,disguised sales, the vicious competition between the Banks, etc.In2011, the CIRCJoint CBRC has issued a "commissioned by the insurance company the financialinstitutions, insurance agency business regulatory requirements (draft)","commercialbank insurance agency business regulatory guidelines regulatory guidelines" policynew regulations, policies promulgated new regulations also brought new challengesto the bank insurance agency business. One specifically spelled out in the approval ofthe financial regulatory authorities, banks, securities companies and othernon-insurance financial institutions established by law can apply for insurance agentsand industry qualifications, insurance sales agency business. Second, the bankinsurance agency industry rapid development has brought some of the problem ofunreasonable new regulations set of institutions and personnel qualification, thebehavior of product management and marketing, a new specification.First This paperhad an overview on the bank insurance agency industry, comprehensively introducesthe China’s bank insurance agents related concept and development course,Subsequent in-depth analysis the industry development characteristics of China’s bank insurance agency, And discuss the new environment of bank insurance agencybusiness development. On the above theoretical analysis basis, Chinese bank as anexample, Application of SWOT analysis tool, Through our country bank, within theexternal environment analysis, Find Chinese bank insurance agency businessdevelopment opportunities and threats, advantages and disadvantages, As well as thedevelopment present situation and in the new environment problems are analyzed.Finally, the design of China’s bank insurance agency business of safeguardmeasures, as the bank insurance agency business development put forward specificsuggestions and Scientific and reasonable development strategy:Bancassuranceactively expanding depth and field space; Successful experience to learn from foreignadvanced, Conform to the changes in China’s policies and regulations; Inflow oftalent, market segments and target, the formation of excellent corporate culture canmake Bank insurance agent invincible.With the continued growth of our economy and the gradual development,Demand for social insurance will be increasing; the market of insurance industry willgradually enlarge too. Policies and regulations may impact the advantages of a singlelarge bank insurance agency, But after all the securities companies and financialinstitutions are lack of experience,In other hand, Bank by good image, many outlets,the credibility of good and experienced insurance agent advantage sustained andsteady development, so in the next period for a long time, Even if there will besecurities companies and other competitors, However, the bank will also continue thepilot insurance agency business areas.