College Students Accident Insurance Product Design

In recent years,with the rapid development of China's economy,the modern insurance industry has achieved leapfrog development,and the speed of development has increased rapidly.The development of insurance industry,especially the life insurance industry,has made remarkable achievements.In recent years,the development of accident insurance has attracted more and more attention from the public on safety issues.As a large group of college students,the increasing incidence of accidents provides a broad market demand for college students accident insurance designed for the insured.Firstly,this paper introduces the basic outline of accident injury insurance,and analyses the development status of accident injury insurance at home and abroad.Using the results of questionnaires and chart analysis method,this paper studies the degree of understanding and demand of college students accident insurance.It is generally believed that there is a lack of protection for personal safety in existing commercial insurance products and campus medical security,and a targeted product is urgently needed to make up for this market demand.Secondly,according to the analysis of the potential market demand and the feasibility of product design,following the basic principles of product design,this paper designs the accident injury insurance products for college students,describes the shape,characteristics and innovation of the products.Then,on the basis of actuarial theory,combined with the premium determination model of students' safety insurance,the premium determination model is optimized by comparing the prices of the same type of accident insurance products on the market,showing the premium per 10 thousands for one year under different expected unexpected mortality rates.Finally,it introduces the product promotion strategy of college students accident insurance from two aspects: the key promotion channel and the traditional channel.