Research On Service Marketing Strategy Of Jiangxi Blue Sky Driving Training Center Co., Ltd.

In recent years,my country's economic development has slowed down overall.The development of various industries and fields has shifted from high speed to high quality.The market competition has become increasingly fierce.The driving school service market is also facing fierce market competition.Driven by market competition and the reform of driver's license examinations,more and more driving schools are adapting to changes in the economic situation,and more attention is paid to winning market recognition through service marketing methods that increase service varieties and improve service quality.The services promised by the driving schools to the trainees are also relatively unified.For driving school service companies,not only do they have to do a good job in the quality of service and training for driver's license exams,but they must also continuously improve the quality of service to customers and optimize service marketing strategies in order to allow the company to maintain certain competitiveness in the industry and enhance the company's market share.Driving training belongs to the service industry,improving the quality of service marketing,optimizing service levels,and providing students with more detailed and thoughtful services,which not only retains students,spreads brand reputation,etc.,but also improves the added value of driving training products and enhances the overall efficiency of the enterprise.This article takes Jiangxi Blue Sky Driving Training Center Co.,Ltd.as an example,analyzes the current service marketing status of Jiangxi Blue Sky Driving Training Center Co.,Ltd.using literature research methods,case analysis methods,and questionnaire survey methods,and proposes relevant suggestions for current service marketing problems.And countermeasures.The full text is divided into six chapters,and the analysis is carried out according to the following lines: First,the background and significance of the research in this article are introduced,and the research achievements and opinions of service scholars at home and abroad are summarized;second,the relevant definitions,characteristics and Service marketing theory,including 7P service marketing theory,4C theory and STP theory;again,taking Jiangxi Blue Sky Driving Training Center Co.,Ltd.as an example,analyzes the status of its service marketing from the perspective of products,prices,channels and promotional strategies,and Conduct a sample survey on the satisfaction and quality of service marketing for trainees;and then,on the current problems in servicemarketing of Jiangxi Blue Sky Driving Training Center Co.,Ltd.,such as homogenization of products and services,price and service value mismatch,promotion and marketing The analysis of the problems of unsustainable personnel service connection and the overall promotional efforts is small.Finally,the corresponding solutions to the problems in the service marketing of Jiangxi Blue Sky Driving Training Center Co.,Ltd.are proposed,and it is emphasized that Jiangxi Blue Sky Driving Training Center Co.,Ltd.should provide more The rich combination of driving test training services is free to choose,improve the added value of services and control of the price system,establish a long-term service responsibility system for marketing and sales personnel,and design related promotions for holidays and unit groups.