A Study On The Mechanism Of Poverty Alleviation In Rural Electricity And The Mechanism Of Poverty Alleviation

The eradication of poverty is a common task of all mankind。Since the founding,PRC has made a great achievement by lifting more than 600 millions people out of poverty,which was “the fastest large-scale large-scale poverty reduction so far in human history” according to the World Bank, and the incidence of poverty has been reduced from 70% to 7.2%(2014)。But according to the statisticsas from the LGOP(the State Council Leading Group Office of Poverty Alleviation and Development), by the end of 2015,there are still 128 thousands poor villages and 70.17 millions impoverished people in China. These people are mainly in the mountain area of western and central China, most of which are lack of basic living conditions, more and more concentrated. The causes of poverty are much complicated, which makes the poverty alleviation more and more difficult. As the poverty alleviation has entered a critical moment, the CPC Central Committee adjusts the strategy of poverty alleviation, and takes targeted measures in poverty alleviation.On the other hand, as the internet penetration in China continues to increase and the electronic commerce develops fastly, more and more rural residents become rich. And the “Taobao rural areas” or the “E-commerce rural areas” which rapidly develop from the bottom up indicate that there is a great potential in poverty-stricken area’s development by E-commerce. Therefore, the “Poverty Alleviation through E-commerce(PAEC)” was included in the policy system of poverty alleviation, and has been implemented as one of the “Top 10 Well-matched Poverty Alleviation Projects” since 2015.There has been only 5 years since the idea of the PAEC was proposed in 2011, and just less than two years since the implementation by government. And there is less of research and practical experience. So it is necessary to research systematically on the PAEC, to provide guidance for its implementation, and to raise more concern and further research from other researchers.Based on the above considerations,this paper focuses on the mechanism of action and the facilitating mechanism of poverty alleviation, attempting to illuminate the necessity and feasibilitythe PAEC, how to generate the poverty reduction effect, what the facilitating mechanism of poverty alleviation is, and to propose some policy suggestions. It should be noted that as the majority of the poverty-stricken people live in rural areas on which the government focuses, the poverty-stricken area is still the focus of this paper, and the object of this research is rural E-commerce.The structure and main contents are as follows.(1) To make research purposes, object and contents clear, this introduc es the background and related theory first.(2) To present the theoretical basis, this section reviews the related concepts and theories of the anti-poverty and the PAEC.(3) To set forth the basis in reality of the PAEC in rural areas, this section analyzs the development of the E-commerce and rural E-commerce, the poverty alleviation effect of rural E-commerce.(4) To point out the severity of the poverty, and the need to intensify efforts to fight poverty and innovative approaches to poverty reduction, this section analyzes the overall poverty in rural, the poor population distribution, the influencing factors of poverty and the causes of poverty.(5) It points out the necessity of the rural E-commerce from the PAEC development trend, the plight of industrial poverty alleviation, the PAEC advantages, etc., and the feasibility of the PAEC in rural areas from the promoting effect to economic growth by E-commerce, improvement of traditional markets by E-commerce, the rural development advantages by E-commerce, a plurality of the PAEC rural conditions, thus substantially clarifying the PAEC background in rural.(6) Then through the in-depth analysis of the way, scope, effect of the system and mechanism of action, this section trys to clarify how rural the PAEC play a role, and put forward the main features and requirements of the PAEC in rural areas.(7) Then this section analyzes the relationship between the rural E-commerce, the rural industry and the poverty alleviation of poor families, indicating that the PAEC in rural area has the poverty alleviation promoting machanism.(8) Based on the above analysis, this section provides the general idea of the PACE in rural areas, PACE system and measures, in order to provide some suggestions for the policy makers and the perpetrators of the PAEC.(9) Finally, according to the main conclusions, the innovation points and the remaining problems of this research, and the research prospects, in order to provide reference for the follow-up study.The main conclusions are as follows.(1) Due to the development trend and the poverty reduction effect of the rural E-commerce and the enormity of our poverty reduction efforts, along with the advantages of the PAEC in market, the PAEC in rural areas is necessary.(2) As E-commerce can promote the economic growth, improve the traditional markets, and the poverty-stricken areas have advantages in resources, the cost of production, the consumption demand and the unique advantage of rural society and the development conditions of E-commerce in rural area improves, the PAEC is practicable in rural areas.(3) The development of E-commerce in poor rural areas can help the rural residents to increase the revenue, reduce the cost, and improve living standards and the self-improvement ability.(4) The PAEC is not limited to rural poor households or the E-commerce industry, but involves all people and all industries in rural areas.(5) The PAEC can provide direct helping for poor families, but also provide more development opportunities by improving the E-business environment and promoting the development of individual enterprises and even the entire industries.(6) The development of rural E-commerce, the development of rural industries and the development of rural residents have mutual promotion mechanism, and this mechanism will continue to strengthen. In short, the PAEC in rural areas can promote industrialization and economic development, alleviate the poverty and enhance the developing abilities of the poor people. Therefore, more rural areas should implement the PAEC, and it also needs further research.The main innovation of this paper is as follow.(1) This research is the first systematically expounding the necessity and feasibility of the PAEC in rural areas, and provides the necessary theoretical support for its implementation.(2) This research also presents a summary of the E-commerce market expansion effect, flat market effects and feedback mechanisms, and points out their positive effects on the industry and the economy.(3) Compared with the previous researches, this research more fully elucidate the mechanism of the PAEC in rural areas, and for the first time to clarify its mechanism to promote poverty alleviation, and gives a more systematic suggestions, which not only provides a guidance for the policy making and implementation of the PAEC, but also have reference value for subsequent studies.