Research On Asset-light Operation Mode And Performance Of NanJi E-Commerce

In recent years,more and more scholars have researched asset-light and asset-light operating models,exploring asset-light operating models and their impact on enterprises.At the same time,the asset-light operation model has attracted the attention of operators due to its small and extensive economic leverage,and is widely used in most large domestic and foreign enterprises.Whether the asset-light operation model will improve the performance of the company and whether the company will have some problems due to the use of this model are worthy of the attention of the operators,and also need to be studied and explored by scholars.As a traditional manufacturing industry,clothing and textile industry plays an important role in promoting economy and ensuring employment.With the continuous rise of labor cost and raw material price,and the wide application of new technologies such as Dazhi mobile cloud in the society,the clothing and textile industry is facing huge transformation pressure.How to reduce the inventory backlog,improve the sales capacity,and use less money to leverage greater interests is the common goal of traditional manufacturing enterprises.Apparel and textile enterprises,represented by Nike,HLA and NanJi E-Commerce,have adopted the asset-light strategy model one after another and have achieved remarkable results in financial performance.In September 2019,the shoe performance industry represented by Saturday and Daphne also expressed their reference and tried to use the asset-light strategy model to improve the current financial situation of enterprises,It is worth exploring how the asset-light strategy model can affect enterprises.In recent years,the rapid development of computer technology has brought some challenges while creating opportunities for enterprises.With the rise of Internet e-commerce,the traditional manufacturing industry has been severely impacted.In order to gain a firm foothold in the market,manufacturing enterprises have begun to assess the situation.Instead of blindly expanding their enterprises and relying on investing a large amount of plant and equipment to expand their scale,they have adjusted their operation mode and asset structure,focusing on brand accumulation,management optimization,patent trademark research and development and supply chain construction,and re-using the advantages and platforms of theInternet to improve their core competitiveness.NanJi E-Commerce is a successful case of transition from garment manufacturing to e-commerce,and its essence is the transformation of asset-light strategy mode.Taking NanJi E-Commerce as a research case,this paper mainly studies whether the asset-light strategy model is conducive to the good development of enterprises.This paper mainly focuses on the performance of enterprises' financial performance under the asset-light strategy model and the corresponding problems arising from enterprises' application of this model,hoping that enterprises can better use the asset-light strategy model to improve enterprise performance,avoid related risks,and provide certain reference for similar enterprises with transformation needs.This article mainly takes the NanJi E-Commerce as an example to study the asset-light strategy model and whether the application of this model can improve the performance and promote the development of enterprises,and what are the problems arising from the application of this model.The analysis ideas and research methods of this article,first of all,use the literature review method to summarize the research results of the concept of light asset operation model and its relationship with corporate performance,and then on this basis to further study the correlation of light asset operation model Concepts,and briefly describe the relevant concepts and theoretical foundations involved in the study of this article,and lay the foundation for the following case analysis.Then use case analysis to sort out the implementation of the NanJi E-Commerce light asset operation model and the financial performance under this model,and then use the financial analysis method combined with non-financial indicator analysis to explore the NanJi E-Commerce under the light asset operation model.Corporate performance,further explore the opportunities and existing opportunities created by the asset-light operating model for NanJi E-Commerce,and try to make some targeted suggestions to better meet the challenges.The conclusions of this study are as follows:(1)NanJi E-Commerce has significant advantages in light assets,strong brand influence,comprehensive channel management and perfect service system.NanJi E-Commerce has transformed to asset-light strategy mode through brand authorization,and then expanded brand layout and increased brand influence through acquisition.At the same time,the production and sales services will be transformedinto third-party services such as data,technology and brand operation services to improve the service system.Finally,the supply chain platform will be opened to strengthen communication among suppliers,distributors and brand dealers and to strengthen channel management.(2)Through SWOT analysis and evaluation of financial and non-financial indicators,the asset-light strategy model of NanJi e-commerce conforms to the long-term development strategy of enterprises.The asset-light strategy model helps NanJi E-Commerce to improve enterprise performance,further occupy the market and enhance its own advantages to a certain extent.The asset-light strategy model is an operation model that garment and textile enterprises can refer to.(3)The asset-light strategy model has also brought some challenges to NanJi E-Commerce,such as difficult quality control and brand impact.Therefore,when enterprises choose the asset-light strategy model,they should combine their own conditions and characteristics,conform to the development trend of the society,and among the many ways to realize the asset-light strategy model,they should choose the one that suits them,strengthen their brands,emphasize services,strike steadily and steadily,and realize the maximization of enterprise value.