Research On The Effect Of Vanke Group’s Light Assets Operation Mode

The real estate industry as the pillar industry of China’s economic development,it began to enter the "silver age" from the "golden stage" of the ten years of development.In the complex economic environment,the market has increased macroeconomic regulation and control.Due to factors such as policy changes,horizontal competition,rising land prices,and declining financial environment,China’s real estate industry is facing unprecedented pressure.Therefore,more and more real estate enterprises are beginning to face the crisis of forced transformation.It is found that the heavy asset operation mode adopted by China that is based on land reserve and borrowing financing as the starting point is no longer suitable for the new market environment.In order to cope with the new situation,many enterprises have begun to learn from the successful experience of transforming the light asset model of foreign excellent housing enterprises,explored the light asset operation model with Chinese characteristics and opened a new transformation hot spot.As a representative enterprise of the light asset model transformation,Vanke group formally proposed to "go light" in 2014 and began to transform to the light asset operation model.How is the light asset operation model implemented? Does the enterprise transformation hat have begun to implement light asset transformation have an effect? Can this light asset model continue to be applied to more companies? Is it suitable for China’s market environment?These questions are worth thinking about.This paper adopts literature reading method,comparative analysis method,case study method and the combination of quantitative and qualitative methods.First of all,it combines the relevant literature,summarizes the scholars’ concept,characteristicsand application in the performance of light assets and light assets,and comprehensively study related theories.Secondly,it takes Vanke Group as a case,introduces the background and analyzes the necessity of Vanke’s transformation,and discusses Vanke’s efforts in the implementation of the "small stock trading" model,real estate financialization and diversified operations,and discusses the "small stock trading".Finally,it evaluates the effect of Vanke’s transformational light asset operation model,analyzes Vanke’s capital operation capability and sustainable development capability by using relevant financial indicators,and uses EVA model to comprehensively analyze its transformation effect,and then draws conclusions.Through the discussion of the above content,this paper draws the following conclusions:(1)Vanke’s light asset path has gone through three stages.Vanke’s light assetization is deepening.Up to now,it has formed a relatively comprehensive light asset operation mode-small stock trading as the core,supplemented by real estate finance and diversified operations.(2)Vanke uses the“small share trading” model to transform its core business into a light asset model,which can give full play to its core competitiveness and advantages.(3)Vanke’s light asset management not only attaches importance to innovation,but also attaches importance to the implementation process.By taking measures such as the business partner system,actively promote Vanke’s transformation of light asset operation mode to obtain better results.(4)Vanke’s transformational light asset does have a positive effect on financial results,improves capital operation and sustainable development capabilities,creates more shareholder wealth.