Research On T Company's Network Marketing Strategy

With the development and popularization of Internet,network and other applications,more and more enterprises begin to use Internet technology to carry out a variety of commercial and economic activities.The development of online tourism industry has also entered a stage of rapid development from the initial embryonic stage.The application of mobile Internet technology makes people get rid of the shackles of computer and wired network and breaks the limitation of space and time.The application of big data technology enables all network behaviors of users,such as visiting,browsing,searching and booking,to form personal labels of consumers.Based on these behavioral information of users,online travel enterprises conduct in-depth mining,implement precise marketing to target customers and bring personalized service experience to customers.The fierce competition in the online tourism industry at the present stage has played an important role in the future development of online tourism enterprises.Firstly,this paper expounds the research background and significance of this topic,and sorts out the research status at home and abroad.On this basis,the research content of this topic is proposed.Based on actual cases,this paper selects T company as the research object of this paper.Through reviewing relevant literature,combining with the development status of online tourism enterprises,and using relevant data,this paper analyzes the marketing environment and status quo of T company,and finds out the problems in the network marketing business of T company.To find the cause of the problem,from the cause,combined with the use of network marketing theory,put forward corresponding marketing strategy Suggestions.Through the research and analysis of the current situation of T company's network marketing,this paper puts forward relevant strategy Suggestions from the perspective of reality,which can also provide a reference for online tourism enterprises' network marketing under the mobile Internet market,promote the improvement of tourism service industry,and provide a certain foundation for the follow-up research.