Reserch On Internet Marketing Strategies Of ZY Company

With the appearance and popularity of the internet and the rapid development of electronic communication technologies, people’s consumption habits and concept take place greatly changes. The emergence of e-commerce and internet marketing meet the people’s living, also bring the new chance for the enterprises. The network marketing affect both the traditional marketing and corporate marketing model. So how to face the fierce competition is the problem for every business. It requires all must re-examine the current marketing model, adjusting the strategic thought and change the marketing ideas. To broaden the marketing channels by the online marketing strategy,participating in international competition in the market,reduce the costs,and improve enterprises management level,search the new opportunity and expand markets and enhance visibility.The paper is based on the network marketing current status and the difficult actual operation process of ZY company,System analysis the advantages and disadvantages of the network marketing for ZY. company By showing the problems of products、price、sales channel、 promotion strategy and branding,apply to 4P theory analysis and ZY situation now,proposing the irrelevant strategy for that,meanwhile decomposition the network marketing step, providing a feasibility reference for ZY company.The paper consists of five chapters,the first part about the background and significance and the trend of network sale.The second part about the relevant concept and theories. The third part is the analysis about the ZY status,mainly analysis about the operation status and analysis the relevant problems. The fourth part is about the environment and planning for network sale. The fifth part is about ZY strategy put to practice,the steps for that needed.