Research On Ali Health's Profit Model

The combination of the Internet and traditional medical industry,Separation of Dispensing from Prescription,and people's constant demand for health have brought broad prospects for the development of the Internet medical industry.Many companies are facing annual losses or even exiting the market because they do not have a clear profit model and a clear profit point.How to find a kind of profit model suitable for the enterprise's own development,and can realize the enterprise to turn the loss into profit is the most urgent problem at present.In this paper,case analysis is used to analyze ALI HEALTH profit model.Combining the development history and business operation status of Ali Health,according to the source of income,ALI HEALTH profit model is classified,and Ali Health is comprehensively analyzed using the the five elements of the profit model.Summarized that Ali healthy profit model through Ali healthy Internet medical platform,serve the various stakeholders of the platform,and make its profits act on the whole business activities,forming a complete value chain framework.Then he analyzed the financial indicators of ALI HEALTH profit model for four years,and concluded that ALI HEALTH capital recovery speed is faster,its asset liquidity is outstanding,its growth ability index changes greatly,and the company is still in the stage of development and its profitability is weak.No real profit has yet been made.In order to find out that ALI HEALTH profit model has problems such as low adhesion of profit objects,weak awareness of payment,single and uneven profit sources,insufficient profit leverage measures,and lack of core competitiveness.And according to the existing problems,the author puts forward reasonable suggestions such as dividing profit object,expanding profit source,increasing profit measures through multiple channels,and strengthening core competitiveness.Through the study of ALI HEALTH profit model,China's Internet medical and health industry should combine its own advantages,take consumer demand as the core,constantly improve the platform,and establish links between hospitals,doctors,pharmaceutical companies,pharmacies,insurance companies and other relevant parties on the value chain.Provide related services and products,interact with each other,and eventually achieve profitability.