Study On The Management Problems And Countermeasures Of Developing Leisure Agriculture

Leisure agriculture refers to the combination of the characteristics and advantages of the vast townships and towns,fully tapping the rural agricultural scenery,agricultural production,rural culture,rural life,rural entertainment and other resources,using scientific and modern business ideas and market-oriented operation means for a series of packaging And design,to provide consumers in the surrounding areas with a full range of rural leisure travel services such as sightseeing,sightseeing,leisure,entertainment,personal experience,and interactive participation.Leisure agriculture covers many fields,including not only planting,fisheries,forestry and animal husbandry in traditional agriculture,but also catering,accommodation and transportation.It is based on agriculture and is a product of a combination of agriculture and modern tourism and other industries.It is an efficient and new type of agriculture.In mature leisure agriculture areas,tourists can not only visit and visit,but also experience planting,picking,farming,and processing of agricultural products.It is the best way for urban people to return to nature,experience rural life,and enjoy local tastes.The development of leisure agriculture and rural tourism has become an important starting point for the promotion of urban and rural integrated development strategies and rural revitalization strategies in major cities across the country.As a strategic emerging industry,leisure agriculture has gradually become an important direction for the adjustment of rural industrial structure and the diversification of agriculture in China.It is also an important way to increase farmers' income and promote farmers to get rich.W City has a good endowment of leisure agriculture resources.W Municipal Government has always supported and encouraged the development of local leisure agriculture industry,and proposed the development of leisure agriculture with “agriculture,tourism,agriculture,tourism and tourism”.Promote the coordinated development of leisure agriculture and rural tourism in the main urban area and surrounding counties,and achieved relatively satisfactory results.However,through the author's in-depth research,it is found that there are some problems in the rapid development and progress of leisure agriculture in W City,such as the lack of characteristics in the same development,the limited financial investment and guarantee,and the lack of self-discipline in the chaotic development of leisure agriculture industry.In view of these problems,the author suggests that we should build a public policy support system,a scientific and technological innovation support system,a human resource cultivation system,improve the comprehensive service management level of the industry,and strengthen the marketing and publicity of leisure agriculture.This study takes Xi Jinping's new age socialism with Chinese characteristics as the guiding ideology,taking the strategy of National Rural Revitalization as the background,and taking the problems of developing leisure agriculture in W city as the foothold of research,and from the point of view,analyzes and discusses the reasons for the problems of developing leisure agriculture in W City,aiming at creating a set of suitable leisure agriculture needs for W city and meeting the actual development of leisure agriculture in W city.The policy plan is of great practical significance to promote the healthy development of leisure agriculture in the future,to promote the integration of agriculture and tourism,to realize the environmental and ecological livability,and to promote the income of farmers in towns and villages in W City.