The Research On The Development Of Yu Hang District’ Leisure Agriculture In Hangzhou

In china, leisure agriculture has developed more than30years, which not only has the functional properties of agricultural production, country life, but also has all of the comprehensive functional properties of agriculture, industry and service industry. Leisure agriculture drives on the agriculture more efficiency, the country more beautiful, the farmer richer, which becomes the new ways of expanding agricultural function, stimulating domestic demands, promoting the beneficial interaction between urban and rural areas, agricultural synergism, farmers’ income.Yu hang district, located in the Yangtze River Delta, which connects two cities about Shanghai and Hangzhou, and has the best situation of developing leisure agriculture, such as near to Hangzhou city,Hangzhou’ tourist market, eco-environment, convenient traffic system. Since2003, Yu hang has begun to develop leisure agriculture because of the better country eco-environment, becoming more and more important in Yu hang tourism industry.This paper on the basis of Yu hang’ leisure agriculture, which reference to the leisure agricultural experience of the development both here and abroad, through the field investigation and questionnaire survey, in order to understand the defects of the leisure agriculture development in Yu Hang District at present and clear the market expectations of leisure agriculture products. Then this paper puts forwards the useful countermeasures and suggestions of the development of leisure agriculture in Yu Hang District on the view of the main business and government or industry association, which about the operator’s job like product researching, marketing, tourist relationship management, and government or industry association’ job like government policy, basic construction, certain rules, training institution.at last, this paper hopes to offer the new way of the development of leisure agriculture in the new period of China.