Study On The Optimizing Scheme Of Wealth Management Business Of Ping An Securities

In the context of the 13th five year plan,China has accelerated the reform of the financial system and the opening of the market,carried out in-depth technological innovation in financial services,and standardized financial order.At the same time,with the development and improvement of multi-level capital market and the rapid growth of the scale of personal and residential investable assets,investors' demand for investment and financing is increasingly urgent,which brings severe challenges and new opportunities to the securities industry.In this context,the profit space of securities companies relying on traditional brokerage business is becoming smaller and smaller.Only through professional comprehensive financial services to improve the income of intermediary business to make up for the gap brought by the decline of traditional brokerage business income,wealth management business will become a new profit growth point and core competitiveness of securities companies.This paper takes the optimization process of the development of wealth management business of Ping An Securities as the research object.Through the analysis of the development of wealth management business in foreign countries,using empirical analysis,qualitative and quantitative analysis,it analyzes the development status of Ping An Securities,puts forward the problems in the development process of wealth management business,designs the corresponding optimization scheme,and solves the company's problems.In customer classification service,product portfolio design,team building,risk management and other aspects,and the implementation of the program to provide safeguards and comparative evaluation,and finally summarize and put forward the prospect of research issues.Through the analysis and design of the optimization scheme of wealth management business of Ping An Securities,the purpose is to maintain and increase the value of customer assets,bring long-term economic benefits and development to the company,realize the win-win situation of investors,wealth managers and enterprises,and provide reference for other securities companies to carry out wealth management business,which is of positive significance for promoting the healthy development of financial market.