| With the development of internet technology, the registration and settlement company of China allowed individual investors to open 20 a-share accounts. The traditional profit model of securities company is impacted seriously. The commission revenue which is derived from the main business of the securities company is reducing constantly and the profit space is narrowing gradually. The traditional profit model of securities company already can’t adapt to the situation of internet finance. We must find advanced profit some patterns to seek a bigger development.XiangCai securities company is the first securities company that was approved to increase capital and share in 1999 and has become the first comprehensive securities company in China. With years of development, its capital strength strengthens unceasingly, its business is diversified increasingly, fundamental role improves continuously, product and service methods are more and more abundant. Facing the broad market, full of opportunities and challenges, the real questions is how XiangCai securities company will exert the advantages and even up the odds in high-net worth clients wealth management.The author takes the wealth management business of XiangCai securities company as the research object, using literature research, comparative analysis method and case analysis. The author studies present situation about wealth management in our country and the experience of XiangCai securities company in the business. By comparing Characteristics and advantages of America and Canada,the author puts forward how to conduct wealth management business in internet finance field in XiangCai securities company. By using SWOT model, the authors analyzes the competitive environment of stockjobber’s brokage in our country, internal resources and external factors. Second, propose that, it is necessary to extremely establish the consummate service system, management process, marketing team, distribution network and product system.It is beneficial to improve the level of business and increase profits for XiangCai securities company,and enhance company’s competitiveness and influence. In the meantime, there are some reference effect in developing multi-channel wealth management business and capital appreciation for other securities companies. |
