Research On The Optimization Of Marketing Strategy Of KingIcon Company

Jinchang Yankang Technology casting Co.,Ltd.(hereinafter referred to as KingIcon Co.,Ltd.)is located in Jinchang City,Gansu Province.It is a civil casting product subsidiary established in 2015 in order to extricate itself from difficulties.It is mainly engaged in casting cookwares and casting tea potss.On the basis of making full use of the local high quality iron ore resources and the group's complete production and smelting casting system,KingIcon Company has produced and sold more than 5000 excellent cooking utensils and 500 sets of cast iron process pots.The revenue has reached more than 5 million yuan.The company have achieved initial success.However,Under the circumstances of slowing growth economic,KingIcon has to face reality.Without a suitable marketing strategy,products could not sold out themselves.This paper analyzes relevant situation of KingIcon Company and the development trend of the industry.Trying to target the specific market and use 4Vs marketing theory which could help KingIcon Company strengthen the core competitiveness,expand the marketing network and enhance the brand value.It has certain guiding significance for the transformation and development of enterprises and brand re-engineering.