Research On Development Strategy Of DZ Cast Iron Company

As the wind power market demand continues to grow,DZ Cast Iron Company as a company engaged in wind power casting production of state-owned enterprises,facing wind casting market better development opportunities,and threats from large mw wind power transformation and upgrading of castings,whether in the capacity,output,efficiency and cost,etc.,or in the mainstream market competition are lack of competitiveness.DZ Cast Iron Company need to analyze the internal and external environment more deeply and systematically,make the company's development strategy,hold the opportunity,offset the disadvantage,and find a suitable path for its own development.The aim of this thesis is to utilize correlative strategic management theories and tools to study and strategize the development strategy that conforms to the development of DZ Cast Iron Company,so that DZ Cast Iron Company can gain vitality in the fierce competition.Among them,wind power casting is the main product of DZ Cast Iron Company,which plays a decisive role in the development of the company.Therefore,the competitive strategy of wind power casting products is taken as the key content in the development strategy study of DZ Cast Iron Company in this paper.Firstly,using PEST and five model,analyzes the external environment of DZ Cast Iron Company,summarized five opportunities such as domestic wind power castings demand continues to grow,new materials and new technology enterprise advantages and so on,as well as five threats such as large megawatts of wind power casting into the mainstream market industry reshuffle,casting industry talent recruit and keep difficultly,etc.Secondly,around the resources and capabilities of DZ Cast Iron Company,from the first tangible resources and intangible resources analysis,and then based on the internal value chain from the support and basic activities in DZ Cast Iron Company were analyzed,and the ability of company and finally using the four criteria to identify the core competitiveness of table,evaluate the DZ Cast Iron Company no relatively strong core competitiveness.Combined with the analysis of resources and capabilities,six advantages such as good brand reputation,leading technology reserve and flexible production capacity are summarized,as well as six disadvantages such as limited production capacity of large megawatts of wind power castings,weak marketing capacity and low output,etc.Then,according to the actual situation of the enterprise,through the average profit level of the benchmarking industry,the period strategic objectives were formulated for DZ Cast Iron Company.Based on the strategic objectives and SWOT analysis,WO strategic combination is selected for the overall strategy of DZ Cast Iron Company according to the evaluation results of internal and external key factors matrix,and focusing differentiation strategy is selected for the competitive strategy of wind power casting of DZ Cast Iron Company,according to the analysis and evaluation of internal and external key factors.Finally,according to actual condition of DZ Cast Iron Company,the paper puts forward specific key measures from five aspects,such as organizational demand,market,technology,production and human resources.