Research On The Profit Distribution Relationship Among The Subjects Of The Cotton Industry Supply Chain Based On Industry Alliances

As the world 's second largest cotton producer,China 's cotton production center has gradually shifted from the Yellow River and the Yangtze River basin to the northwest.It plays an important role in protecting the income of cotton farmers and cotton-related enterprises and promoting the development of China's cotton industry.However,as the cost of cotton plantation continues to rise,the benefits of cotton farmers' planting cotton have declined,which has severely dampened the enthusiasm of cotton farmers.Although new-type agricultural economic cooperation organizations such as cooperatives can alleviate the contradiction between "small farmers" and "big markets" to a certain extent,due to the small scale of the cooperative organizations and the limited scope of services,they cannot fully play the leading role of cooperative organizations.The Cotton Industry Alliance has formed a community of destiny of cost sharing,risk sharing,and benefit sharing by linking many interests in the cotton industry chain,reducing cotton production and operation costs,solving cotton quality problems,and improving the international competitiveness of China's cotton industry.From the perspective of the cotton industry alliance's benefit distribution relationship,this paper expounds the current status of the cost and benefits of the cotton industry alliance's main entities and the profit distribution pattern,combines field survey data,and uses the improved Shapley value model to optimize the current cotton industry alliance's benefit distribution relationship.First of all,based on field investigations,we understand the current status of China's cotton industry,the way in which cotton industry interests are linked,and the pattern of games among different players in the cotton industry alliance.Secondly,based on the degree of contribution of the cotton industry alliance's interest subjects to the alliance,the first benefit distribution plan is obtained using the Shapley value method,and then the input factors and risk factors of the alliance participating entities are calculated through data calculations,and three different influence coefficients are used.Combined to modify the first model results,three correction results were obtained.Finally,a comparison of the three distribution schemes was carried out to obtain a realistic,fair and reasonable benefit distribution scheme,and the current cotton industry alliance benefit distribution scheme was optimized.According to the field survey data,compared with the situation in the non-cooperative state,the profit of cotton farmers and cooperatives has increased,but the effect of cotton farmers' income increase is not significant,and the profits of the alliance are mostly occupied by ginners and cooperatives.The distribution results of the Shapley value model show that the profits of cotton farmers,cooperatives,and ginners account for 78.68%,95.5%,and 125.83% of the average profit of the alliance,respectively.The ginnery obtains most of the alliance profit,and the benefit distribution plan needs to be further optimized.Considering the factors affecting the profit distribution of the alliance's interest subjects,the distribution results of the Shapley value method model were revised to obtain three benefit distribution correction schemes.After comparison,the author believes that the correction scheme three is more suitable for the current development of the cotton industry.In plan three,cotton farmers,cooperatives,and ginners accounted for 79.34%,109.88%,and 110.78% of the average profit of the alliance,respectively.The profit of the cooperative has increased significantly,which is conducive to improving China's cotton market environment,adjusting the alliance's participation in the dominant market position,and regulating China's new cotton The internal management of the economic cooperation organization guarantees the stable development of the cotton industry alliance,which is conducive to accelerating the development of China's agricultural industrialization,improving the efficiency of the cotton supply chain resource utilization and the status of vulnerable groups,and expanding the profit space of various stakeholders.Based on the results of empirical analysis and the problems existing in the current cotton industry alliance,relevant countermeasures are proposed,which mainly include: constructing a cotton market price warning threshold system to curb cotton price fluctuations;improving the cotton farmers' market position and strengthening the main body's cooperation awareness;improving new agriculture The economic cooperation organizations play an exemplary role of leading enterprises;coordinate the main body of the cotton supply chain to establish an equal subject position;widen the cotton sales channels,standardize the market access system for ginners,and explain the content that requires further in-depth research.