Study On The Development Strategy Of Pingyun Craftsman Company

During the forty years of reform and opening up,China’s manufacturing industry continues to practice internal skills,from weak to strong,has now become the world’s largest manufacturing country.The post-19 th CPC National Congress actively promotes innovation and entrepreneurship.Many companies have begun to explore and innovate along the development direction of high-end manufacturing,informatization,scened and intelligence.New products,new models,and new formats continue to emerge.Against the background of specialized division of production,not all production enterprises need to build factories and production lines.As long as they have their own innovation,they can find a very mature supply chain and produce high-quality products in a very short period of time.Regardless of the size of the production enterprise,all enterprises are facing the same after-sales service problems.After the product is sold,after-sales installation and maintenance services cannot cover the whole country,not all companies can build their own national after-sales service team.Therefore,after-sales service is a major problem faced by modern manufacturing enterprises,which is also a major reason for the current low level of overall after-sales service in China.According to the traditional service model,after the product sales of the manufacturing enterprise,there are two management methods for after-sales service.The first is to recruit after-sales service personnel locally.Whether the workload of personnel is saturated and whether it can be flexibly expanded,the background management cost investment will become the biggest problem;The second is to provide on-site services from business trips.No doubt high travel costs and responsiveness have become the biggest problems.As social competition becomes more intense,most products have low sales profits and cannot support the traditionalservice model to provide services to customers,so a new service model is needed to reduce service costs and improve service quality.With the rapid development of China’s Internet in recent years,prevailing sharing economy model,a large number of Internet platforms are emerging.There are many entrepreneurs who hope to improve the status of after-sales service of our smart devices through the Internet model,but the Internet platform in the field of after-sales service is different from the conventional Internet model.It makes service standards very different with customer requirements,product types,and field environments.This paper uses theoretical knowledge of strategic management and references to relevant literature,combined with full market research and analysis,about Research on Development Strategy of Guangzhou Pingyun Small Craftsman Company,formulate the development strategy of Guangzhou Pingyun Small Craftsman Company: relying on the company’s strong national service network advantage,using the Internet sharing economy thinking to create a traditional maintenance + Internet model after-sales service platform.In terms of business expansion,we will accurately locate and target manufacturers,operators,and system integrators in the field of smart devices.All six business lines will work together;In terms of service guarantee,Make every effort to consolidate the service foundation,establish a comprehensive after-sales service management system,and build a stable and sustainable quality service capability,so that all types of intelligent equipment can form industry service standards,improve the overall service level,and build the company’s core competitiveness;In terms of IT platform research and development,Through technology and product innovation,create an industry-leading IT platform,at the same time,introduce strategic investors,improve the corporate governance structure,release corporate value,and achieve rapid expansion.