Zhengzhou Jin Rong JOY CITY Intelligent Marketing Platform Construction Plan

As we all know,electric business attacks,consumer groups have been diverted to a large number of online,especially has become the mainstream consumer of the 80 and post-90 s crowd.Passenger flow is the basis for the department store to survive.The sharp decline of passenger traffic makes the entity business suffer from headaches.How to attract the passenger flow and keep the passenger flow,in the time of the change,the entity commerce has to change-the Internet transformation of the entity business is not the choice of doing and doing not,but the only way for the future.This paper attempts to use the knowledge,through the analysis of current situation and trend of Internet development at home and abroad,with reference to the successful experience at home and abroad shopping center "Internet plus",with Jin Rong Joy City the macro and micro environment and industry environment,find out the Joy City problems,clarify the Joy City demand,put forward Jin Rong Joy City's smart marketing platform's construction plan.The scheme not only meets the management needs of Jin Rong,but also facilitates the supervision of group businesses.The scheme not only realizes the business and customers' front-end functions such as WiFi full coverage,navigation to shop,intelligent parking,reverse car search,and independent operation of intelligent POS system.At the same time,it introduces the ERP system(including prepaid card functions)to realize store management,investment management,contract management,property management,customer service management,charge management and Realization of business.Internal management information,introducing CRM system,strengthening member management and other business management background functions.In order to ensure that the platform can be successfully applied by the team,this paper also puts forward the precautionary measures for the risk of the platform operation,and emphatically expounds the guarantee measures to ensure the successful operation of the platform,such as organization construction,system construction,talent guarantee,fund guarantee,incentive mechanism and so on.