Research On Market Development Strategy Of The Pharmacy Of Jilin

In recent years,the state has gradually introduced policies and regulations on the separation of medicines,the cancellation of designated insurance pharmacies,and volume purchases,and the standardized operation of the pharmaceutical market.This has caused some small and medium-sized chains and individual pharmacies to fall into crisis.The pharmaceutical retail market has been reshuffled,and the volume of purchases has further compressed the profits of prescription drugs.At the same time,store rents and staff salaries have risen to varying degrees,resulting in an increasingly fierce competition in the domestic pharmaceutical retail market.How to be fast and effective to carry out market expansion and seize market share is a top priority for future development in the face of increasing competition in the pharmaceutical retail market.To this end,major chain drugstores frequently move to seek listing opportunities,and quickly expand the market through mergers and acquisitions of small chains and joint ventures,so as to grab market share in the pharmaceutical retail market and meet the rapid development of enterprises faster and better.Therefore,this article studies the market expansion strategy of Jilin Grand Pharmacy in order to identify market opportunities,seize market expansion opportunities,and formulate a market expansion strategy through systematic analysis.First,use the brand influence of Jilin Grand Pharmacy in Jilin Province to expand rapidly Provincial market,consolidate the leading position in the province’s pharmaceutical retail market;secondly,use the Beijing Yongantang brand to expand the market outside the province,vigorously expand the market in Beijing and Hebei,focus on the future market,realize the expansion of expansion methods,improve market expansion efficiency and enterprises Continuous profitability.At the same time,actively expand the township market,sink the market,seek corporate partners,increase profit channels,take advantage of industry integration opportunities,seize existing market share,give full play to the advantages of physical + e-commerce + logistics layout,and carry out omni-channel marketing;Deeply excavating high-quality medical resources,cooperating with public hospitals,developing a model of combining medical care with the elderly,upgrading the level of pharmaceutical services,deepening the membership management system,enhancing the ability of chronic disease management,enhancing the core competitiveness of enterprises,building a win-win situation,and leading the industry requirements.This article uses traditional strategic management methods,combined with current policies and regulations related to the pharmaceutical industry and industry analysis,and draws four key issues and expansion strategies Unclear,category differentiation is not obvious,drug price advantage is insufficient,pharmaceutical professionals are insufficient.The external environment was systematically analyzed by the PEST analysis method,and then the industry analysis was carried out using rich knowledge.Use SWOT analysis model to summarize and analyze the advantages and disadvantages,opportunities and threats of market expansion.Finally,make strategic decisions for growth market development.In order to ensure the completion of the strategic objectives,a corresponding implementation plan was formulated: establishing and optimizing the market expansion process of market enterprises,accelerating the layout of the market in Jilin Province,focusing on consolidating the market in Hebei Province,and actively expanding new markets outside the province,and finally implemented in concrete implementation In the process,a protection plan for human resources,reform of the salary system,and information services was also formulated.